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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Whether it’s via a chatbot, a human, or some combination of the two, dialoguing in real time is a powerful tool to build sales and loyalty. Talking with customers at the beginning of their journey creates an authentic experience that gets the relationship-building off to a quick start. I frequently write about Association 4.0

Las Vegas 100
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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. Getting in touch with members through automation.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Zenoss debuted its new community in April 2017 at its annual conference, GalaxZ, complete with an updated brand and a new crowdsourced community name, courtesy of its Austin roots: TechZen. How can we address those needs above and beyond expectations while also implementing other ways to continually improve member experience?

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Association Brain Food Weekly: 8.25.17

Reid All About it

– Top Social Media Tools to Boost Your Event Marketing. Learn about a carefully curated set of tools that can help you to boost the quality and quantity of your social media output. A 2017 Gallup survey found that 70% of employees in the U.S. Your Member Experience: Have You Called Your Association Lately?

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Association Brain Food: 6.23.23

Reid All About it

. – Decoding Belonging: The Global Belonging Index Transforming Events (Association Chat) If the value of belonging is so important to association members, why don’t we understand it better? For now, it is a tool to help planners around the world to make inclusive events that resonate deeply with participants. 1 CAE credit.

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Association Brain Food Weekly: 10.20.17

Reid All About it

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Social media can be a powerful tool for driving traffic to your website—and for increasing engagement among your members and constituents. 1 CAE credit.

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