article thumbnail

2017 Membership Marketing Benchmarking Report

Membership Marketing

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. These outcomes challenge the narrative put forth by some that membership as a product and professional and trade associations as a category are in decline. In fact, associations estimate that about 21% of members are Millennials or Gen Z.

Report 49
article thumbnail

Wednesday Buzz: Connecting with Millennials on Social Media

Associations Now

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms. Rallying Cry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. I’ll be happy to feature it as long as it’s not too product-centric. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. 2016 Learning Trends, 2017 Learning Forecast.

San Jose 188
article thumbnail

4 Ideas for 2017 Nondues Revenue Resolutions

Associations Now

As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. With their targeted member lists, associations are ripe for affinity partnerships with companies that want to advertise their products to specific audiences. Let us know in the comments.

Revenue 40
article thumbnail

Three Ways to Woo Millennials to Your Workplace

Associations Now

A new Deloitte survey shows millennials’ workplace wants have shifted in the last year. But, after 12 months of political and social upheaval, those ambitions have been tempered,” said the freshly released freshly released Deloitte Millennial Survey 2017. “But, What a difference a year can make. Focus on flexibility.

article thumbnail

Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. I’ll be happy to feature it as long as it’s not too product-centric. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. 2016 Learning Trends, 2017 Learning Forecast.

San Jose 150
article thumbnail

Association Brain Food Weekly: 1.26.18

Reid All About it

Attracting millennial/young professional supporters. I’ll be happy to feature it as long as it’s not too product-centric. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history.

DC 225