Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. Competitors and organizations like yourself.

Tips 89

Tips Email Marketing Newsletter Content 89

Associations Now

OCTOBER 2, 2018

The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What was the biggest lesson learned in 2018? — JP Moery (@jpmoery) October 2, 2018.

Email Marketing 77

Email Marketing Project Price Committee 77

Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Read our blog below to keep learning about how to improve your membership retention strategy.

Communications 184

Communications millennials Tips Software 184

Association Success

OCTOBER 28, 2020

The GDPR became enforceable on May 25, 2018 to enhance the protection of personal data of citizens of the EU. In short, if you have a business that markets to people in the EU, the GDPR applies to you. For example, if a contact has not opened any marketing emails in the past six months, add them to an unengaged list. .

California 78

California Newsletter Software Revenue 78

Associations Now

DECEMBER 13, 2018

email #marketing [link]. — Higher Logic (@HigherLogic) December 13, 2018. You put a lot of effort into your email-marketing strategies—but it all means nothing if your messages don’t get past the spam filter. Are you getting in? There’s a bouncer, and his name is Spam Filter (he’s about 6’10” and 350 pounds).

Los Angeles 45

Los Angeles How To California Email Marketing 45

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. According to Gladly’s 2018 Customer Service Expectations Survey [PDF], some generational groups tend to prefer one method of communication over another.

Strategy 97

Strategy Social Media Maine millennials 97

Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Which is good for “owned” resources, like email marketing. Oh, how right I was. 2019 is going to be a good year for private communities.

Social Media 110

Social Media Course Technology Email Marketing 110

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018. Host: Event Manager Blog.

DC 150

DC Washington Tools Education 150

Associations Now

OCTOBER 12, 2018

The Wild Apricot blog explains how to get started. If you’re unsure how to boost your organization’s engagement and following on the platform, the Wild Apricot blog offers these first steps : Determine your objectives, whether it’s raising awareness, membership, engagement, or donations. Also: what food can do for your meeting.

Social Media 59

Social Media Class Email Marketing Tools 59

Associations Now

AUGUST 29, 2018

Here are some great tips from @MatrixGroup on how to improve your email deliverability: [link] #email #emailmarketing #assnchat. — Matrix Group Int (@MatrixGroup) August 28, 2018.

Email Marketing 51

Email Marketing Technology Tips Innovation 51

Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. A really good list of email marketing best practices. Explore pricing and marketing practices that will lead to success. Host: PCMA.

DC 37

DC Washington Member Engagement System 37

Reid All About it

MAY 11, 2018

Way off-topic: Check out my Grabbing the Gusto blog for my weekend post about the list of recipes I’ve made this week or plan to make in the coming week. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint.

DC 30

DC Washington Project Member Engagement 30

Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 42

Email Marketing Marketing New York Guidelines 42

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Yes, no, maybe so?

DC 30

DC Washington Revenue Chicago 30

Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Tue 11/13 at 12 p.m.

Chicago 174

Chicago DC Washington Software 174

Associations Now

OCTOBER 26, 2018

— Deirdre Reid, CAE (@deirdrereid) October 26, 2018. In a blog post on Medium , author and Inc. You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. Other Links of Note.

Strategy 72

Strategy Innovation millennials Email Marketing 72

Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. Marketing and Promotion. Marketing campaign automation. CRM Software. Automated reports.

Tools 36

Tools Software Social Media Conference 36

Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. TechRepublic ).

Chicago 38

Chicago DC Tools Content 38