Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This payment method has expanded over the years.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. Really Good Emails.

Tips 89

Tips Email Marketing Newsletter Content 89

Associations Now

OCTOBER 26, 2018

— Deirdre Reid, CAE (@deirdrereid) October 26, 2018. In a blog post on Medium , author and Inc. You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. Other Links of Note.

Strategy 91

Strategy Innovation millennials Email Marketing 91

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. According to Gladly’s 2018 Customer Service Expectations Survey [PDF], some generational groups tend to prefer one method of communication over another.

Strategy 102

Strategy Social Media Maine millennials 102

Associations Now

OCTOBER 12, 2018

The Wild Apricot blog explains how to get started. If you’re unsure how to boost your organization’s engagement and following on the platform, the Wild Apricot blog offers these first steps : Determine your objectives, whether it’s raising awareness, membership, engagement, or donations. Also: what food can do for your meeting.

Social Media 68

Social Media Class Email Marketing Tools 68

Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Which is good for “owned” resources, like email marketing. Oh, how right I was. 2019 is going to be a good year for private communities.

Social Media 111

Social Media Course Technology Email Marketing 111

Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Read our blog below to keep learning about how to improve your membership retention strategy.

Communications 184

Communications millennials Tips Software 184

Association Success

OCTOBER 28, 2020

The GDPR became enforceable on May 25, 2018 to enhance the protection of personal data of citizens of the EU. In short, if you have a business that markets to people in the EU, the GDPR applies to you. Don’t forget to personalize your email. If you take data hygiene seriously, implement email validation into your program.

California 78

California Newsletter Software Revenue 78

Associations Now

DECEMBER 13, 2018

email #marketing [link]. — Higher Logic (@HigherLogic) December 13, 2018. You put a lot of effort into your email-marketing strategies—but it all means nothing if your messages don’t get past the spam filter. Are you getting in? There’s a bouncer, and his name is Spam Filter (he’s about 6’10” and 350 pounds).

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Los Angeles How To California Email Marketing 45

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Associations Now

AUGUST 29, 2018

Here are some great tips from @MatrixGroup on how to improve your email deliverability: [link] #email #emailmarketing #assnchat. — Matrix Group Int (@MatrixGroup) August 28, 2018. For one, consider how often you are sending emails or the size of attachments.

Email Marketing 70

Email Marketing Technology Tips Innovation 70

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018. Host: Event Manager Blog.

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DC Washington Tools Education 150

Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Tue 11/13 at 2 p.m. –

Chicago 174

Chicago DC Washington Software 174

Reid All About it

MAY 11, 2018

Way off-topic: Check out my Grabbing the Gusto blog for my weekend post about the list of recipes I’ve made this week or plan to make in the coming week. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Follow Blog via Email. Hootsuite ). Tue 5/15 at 1 p.m. 1 CMP credit. More info/register.

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DC Washington Project Member Engagement 30

Reid All About it

JULY 13, 2018

A really good list of email marketing best practices. Off-topic: Check out my Grabbing the Gusto blog for my posts about the recipes I’ve made recently or plan to make in the coming week. The 2018 Membership Marketing Benchmarking Report. So you’ve published a blog—now what? Follow Blog via Email.

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DC Washington Member Engagement System 37

Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. She enjoys learning about all aspects of events and sharing this knowledge through the Expo Logic Blog.

Tools 36

Tools Software Social Media Conference 36

Reid All About it

NOVEMBER 2, 2018

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. Originally presented during our CRP-led session at CEX 2018, these chapter tech tools and uses come straight from other CRPs, so we’re sure they can work for your association too. Follow Blog via Email.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. SURGE Spring 2018. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email.

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DC Washington Revenue Chicago 30