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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

Congrats to our 2018 winners! The American Occupational Therapy Association (AOTA) launched the AOTA CommunOT in June 2018 with an all-member Open Forum, which quickly grew into nine additional special interest sections. This year, we’re extra excited to include awards for success in online community and marketing automation.

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An Adept Lesson in Crisis Communications on Social Media

Associations Now

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. In reality, it was the opposite, something that seems surprising for a web browser company to miss: The company failed to update a security certificate.

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Daily Buzz: Podcasts on the Rise

Associations Now

Social media use is stalling, but when it comes to podcasts and smart speakers, there’s nowhere to go but up. Social media is stalling as podcasts and smart speakers take center stage. Key findings show that social media is a saturated market. Key findings show that social media is a saturated market.

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Daily Buzz: Ride the Lightning

Associations Now

Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. buffer teamed up with @BuzzSumo on a brand new study looking at what brands can do to succeed on Facebook in 2018.

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How to Lead in a Time of Declining Trust

Associations Now

Trust in the certifications it delivers to its members. Anecdotal evidence of that is as close as your social media feeds and TV screens. According to Edelman, Americans’ trust in non-government organizations, business, media, and government slipped a collective 37 points between 2017 and 2018 [PDF].

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Daily Buzz: Protect Event Data

Associations Now

From reusable water bottles to venues with #LEED eco-certifications, I’m saving @SmartMeetings most recent eco-friendly checklist for #eventprofs. — Allison Harris-Turk (@aliharristurk) November 20, 2018. Social media isn’t the only benchmark for digital performance.

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6 Ways To Engage Association Members

CMA Solutions

Social Media Brings A Nationwide Community Together On a national scale, the Event Service Professionals Association (ESPA) asks its members to give back to the communities they serve every year during National Celebrate Services Week. The hashtag #ServicesStrong was used to further drive awareness and conversations.