2018 Certificate Marketing Social Media 
Higher Logic
NOVEMBER 8, 2018
This year, we’re extra excited to include awards for success in online community and marketing automation. Congrats to our 2018 winners! The American Occupational Therapy Association (AOTA) launched the AOTA CommunOT in June 2018 with an all-member Open Forum, which quickly grew into nine additional special interest sections.
Associations Now
MARCH 7, 2019
Social media use is stalling, but when it comes to podcasts and smart speakers, there’s nowhere to go but up. Also: Market your educational offerings to employers. Social media is stalling as podcasts and smart speakers take center stage. Key findings show that social media is a saturated market.
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CMA Solutions
SEPTEMBER 30, 2022
Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.
Associations Now
SEPTEMBER 21, 2018
Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. buffer teamed up with @BuzzSumo on a brand new study looking at what brands can do to succeed on Facebook in 2018.
Associations Now
NOVEMBER 21, 2018
From reusable water bottles to venues with #LEED eco-certifications, I’m saving @SmartMeetings most recent eco-friendly checklist for #eventprofs. — Allison Harris-Turk (@aliharristurk) November 20, 2018. As marketing automation continues to evolve, here are the five trends that will define its future , from the Marketo blog.
YourMembership
JUNE 12, 2014
By 2018, one in four workers will be over age 55. Market forces have taught us that scarcity and exclusivity are two of the key drivers behind a members only value proposition. Baby Boomers are reaching retirement age in staggering numbers, ten thousand people reach age 65 every day, and this trend will continue through 2020.
Aptify
JULY 24, 2019
SEO and job distribution – Optimize every job for search engines, and reach candidates through social media, email, mobile channels, and sophisticated programmatic advertising. They seek everything from continuing education to certification. Deliver the offline learning experience online.
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