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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. Congrats to our 2018 winners! The American Occupational Therapy Association (AOTA) launched the AOTA CommunOT in June 2018 with an all-member Open Forum, which quickly grew into nine additional special interest sections.

Michigan 190
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5 Mistakes to Avoid When Advertising on Facebook in 2018

Higher Logic

Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. But c’mon – the social media giant has billions of users from around the world playing on it every day and more than 70 million small businesses owners like me have our own pages.

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5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205
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ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

Kim’s key takeaway: Now, as Baby Boomers are aging, messaging has changed as marketers adapt from the values of Traditionalists, to express new values like being young at heart, and idealism. Millennials can name things like Napster, Columbine, 9/11, and social media as formative events/software. Generation X.

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Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114
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Letting Go for 2018

Spark Consulting

Beth posed the following question to her contributors: In 2018 what marketing tactics, social media, or tech tools are you letting go of and why? . I recently had the opportunity to contribute to Beth Brodovsky’s Driving Participation podcast year-end special. My response? DeleteFacebook.

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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Providing resources to chapter leaders.