Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

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Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. LinkedIn might be a professional networking site, but for brands, it’s about more than getting social. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The

Marketing 65

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Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

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Beth Kanter

AUGUST 7, 2019

person social media team could not keep up with requests for aid during Hurricane Harvey two years ago. The bot has become an important channel for the organization’s emergency response communications and was nominated for a shorty award in 2018. It’s available for free to other nonprofits through BotsForCharity.com.

Social Media 48

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 275

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Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 61

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Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 60

Team Marketing Analysis Social Media 60

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 percent in 2018 to 2.60

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.orgCommunity

DECEMBER 6, 2017

Upfront, this means more investment in technology and time to determine the right operational adjustments. According to HIS Technology’s “Enabling the Internet of Things” study, 30.7 wearable technology, thermostats, smart speakers, collaborative cloud-based solutions, alternative banking through Bitcoin, 3D printing, virtual reality).

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Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. How to Maximize Audience Engagement at Your Events Using Second Screen Technology. Who’s a technology geek? [By

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Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. And not just because, like, you assume all young folks love wasting away on social media ).

Communications 184

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Reid All About it

NOVEMBER 10, 2017

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. post picks up the relevancy message.

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Associations Now

JANUARY 14, 2019

The firm’s 2019 Association Annual Survey [registration] found that there was only marginal growth in the percentage of respondents that saw an increased number of members in the past year—rising from 41 percent in the 2018 edition of the survey to 42 percent this year. Big changes.

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Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Of course, the smartphone and tablet then happened—and associations had to upgrade their office and learn lots of new technologies, all at once. Oh, how right I was.

Social Media 111

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Reid All About it

DECEMBER 8, 2017

Yes, the ASAE Technology Conference is next week! If you see me there, please introduce yourself (even if we’ve met before because my brain is like a sieve when I’m in a crowd—high-adrenaline social introvert syndrome) and tell me you read Brain Food. GDPR stands for EU’s General Data Privacy Regulation which takes effect in May 2018.

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Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Customization” has become a dirty word in association technology and for good reason. Ann McDermott at DelCor Technology Solutions discusses the many perils of customizing association software. Tue 11/7 at 12 p.m.

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CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

Directory 52

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Association Adviser

DECEMBER 17, 2013

Email’s not going away any time soon, but according to our latest unscientific reader poll, two-thirds of respondents (65 percent) believe that at least 10 percent of their members will not be using email as their primary online communication conduit by 2018. email marketing and communication social media technology'

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Associations Now

JANUARY 4, 2019

In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Callie Walker from the MemberClicks blog outlines mistakes from 2018 associations should avoid in new year initiatives, including: Hopping on the bandwagon of every new trend. Other Links of Note.

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Associations Now

DECEMBER 4, 2018

Meeting technology can go a long way in creating an exclusive event experience, but it can be expensive to implement. Also: how to market webinars for millennials. Most technologies have features that run from simple to complex, so start with simple add-ons. — Blue Sky eLearn (@blueskyelearn) December 4, 2018.

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millennials Social Media Tools Review 62

Association Adviser

JANUARY 25, 2019

1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. Information overload/communication clutter” resurfaced as the top communication challenge faced by associations in 2018, after temporarily being eclipsed by “inability to communicate member benefits effectively” in 2017. MHI Newswire.

Communications 61

Communications Social Media Newsletter Survey 61

Associations Now

NOVEMBER 6, 2018

People can alert the organization of long lines via its website or social media, and the group will then order fresh, hot pizzas to be delivered. — Eventbrite UK (@EventbriteUK) November 6, 2018. Your marketing strategy needs a mobile makeover. Entrepreneur shares three key aspects of mobile marketing.

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Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

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Associations Now

OCTOBER 11, 2018

This means that all communication happens virtually, but with so many applications and technologies in today’s marketplace, users are continuing to battle with a fractured user experience, creating a major hurdle for leaders to overcome and inspire their teams.”. Content's a significant investment in your marketing.

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Reid All About it

MARCH 30, 2018

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close. Search engine ranking signals that matter in 2018. Search Engine Journal ).

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AssociationChat

JUNE 15, 2020

Technology was supposed to help us. . How do you explain how we can live in a time when we have something like social media and endless online groups to choose from, and yet we have more people who are reporting feelings of social isolation than ever before? And that’s from research in 2018-2019. What happened?

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MemberClicks

OCTOBER 4, 2022

The LinkedIn Workplace Learning Report from 2018 found that 93% of employees would stay at their company longer if they felt their employer was invested in their career development. Having employers pay membership dues can be blog topics, webinar programs, topics in newsletters or even on social media.

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Associations Now

AUGUST 27, 2018

“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog. New post: Have I Met You Before?

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Aptify

JULY 24, 2019

Look for career center technology that offers the following capabilities: Email job matching – Automatically send jobs to relevant job seekers via email when they are posted, and allow your members to quickly apply to jobs from their mobile devices. With connected technology, you can drive greater revenue for your association.

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Aptify

JULY 22, 2019

Look for career center technology that offers the following capabilities: Email job matching – Automatically send jobs to relevant job seekers via email when they are posted, and allow your members to quickly apply to jobs from their mobile devices. With connected technology, you can drive greater revenue for your association.

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YourMembership

JUNE 12, 2014

Associations have been wrestling with questions around membership and dues for years, but like with everything, technology’s need to address this subject is accelerating. By 2018, one in four workers will be over age 55. Their goal is to get that listing in front of as many qualified eyeballs as possible.

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Revenue Recruiting Recruitment Certificate 150

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1.

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Reid All About it

APRIL 20, 2018

Social media metrics that matter. Sprout Social ). Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. Host: American Marketing Association. Krebs on Security ). Quiz next week. (

Social Media 37

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Associations Now

JANUARY 6, 2019

A sizable number of corporate CFOs believe one is coming in 2019 , the markets swooned in unsettling ways in recent weeks, and some who read the market see a slowdown of some sort in the offing. Maybe these newfangled social media tools could be monetized somehow? Don’t look for a silver bullet.

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Expo Logic

DECEMBER 27, 2019

Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. Survey your target audience: Send a survey to your target audience via email or social media and ask them to suggest potential speakers. Social media: In 2018, 2.65

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Reid All About it

AUGUST 24, 2018

How do you differentiate your B2B technology company from competitors? Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth. The 2018 ASAE Annual Meeting Recap.

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Beth Kanter

SEPTEMBER 17, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of Artificial Intelligence to better understand what nonprofits need to know about artificial intelligence to future proof their programs, marketing, and fundraising strategies? They first built an in-house pilot using chat fuel.

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