Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? If not, it is difficult to write a marketing strategy based on them.

Strategy 100

Strategy Marketing Analysis Social Media 100

Higher Logic

APRIL 12, 2018

In the wake of GDPR and the great Facebook controversy of 2018 ( when 87 million users' data was collected without consent ), this is a great time to think about where you store your data, how you can maintain full control over it, and what improvements can be made to make your members feel safer. It's YOURS!

Organization 143

Organization Social Media Maine Revenue 143

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. LinkedIn might be a professional networking site, but for brands, it’s about more than getting social. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The

Marketing 61

Marketing Analysis Social Media Report 61

Beth Kanter

AUGUST 7, 2019

person social media team could not keep up with requests for aid during Hurricane Harvey two years ago. The bot has become an important channel for the organization’s emergency response communications and was nominated for a shorty award in 2018.

Social Media 48

Social Media Team Guidelines Tips 48

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Marketing & Content Management. Marketing & Content Management.

Technology 51

Technology Conference Project Analysis 51

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 190

Innovation Technology DC Tips 190

Association Success

NOVEMBER 26, 2018

How do communications play into that experience? Below are some examples of communication experiments we have tried out to make our services and events pop. As a communicator, that told me that the policy in its existing format was not being consumed. The marketing department broke each section down into one to two sentences.

Communications 68

Communications Committee Video Content 68

Association Adviser

JANUARY 24, 2019

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

Communications 61

Communications Content Newsletter Directory 61

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 61

Team Marketing Analysis Social Media 61

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 60

Team Marketing Analysis Social Media 60

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). It ranks higher than in-person events or webinars and behind email and social media.

Conference 85

Conference millennials Social Media Newsletter 85

Membership Marketing

DECEMBER 4, 2018

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” Never stop marketing. Social media is not a direct acquisition tool.

Marketing 45

Marketing Social Media Newsletter Survey 45

Reid All About it

JANUARY 19, 2018

The weekly list of free educational events for the association community… It’s that time of year again. Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Presenter: Dan Berger, Founder and CEO, Social Tables. 10 Event Trends for 2018.

LMS 174

LMS Price Revenue Technology 174

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. But those needs are out there—as well as the need maintain your old lines of customer service communication too. If you’re relatively small, don’t separate social media service from your main account.

Strategy 97

Strategy Social Media Maine millennials 97

.orgCommunity

DECEMBER 6, 2017

There’s a rising tide of younger association members who embrace rapidly evolving media technologies. They question the reason for the classic association model because they believe they can create their own peer groups through social media. 2018’s Transformation Imperative appeared first on orgCommunity.

Tips 40

Tips Technology Social Media Process 40

Association Adviser

NOVEMBER 29, 2018

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. Furthermore, 4 in 5 associations explain that at least half of their communications go unread. Use Social Media.

Newsletter 68

Newsletter Social Media Communications New York 68

Spark Consulting

JULY 5, 2018

And frankly, if you’re not a vital partner in your members’ success, it’s going to be very difficult to convince them otherwise in a series of communications, no matter how persistent and persuasive your messaging or attractive your graphics. Membership lifecycle graphic credit: Marketing General Inc.

Social Media 150

Social Media Dallas Discount Resources 150

Association Adviser

DECEMBER 17, 2013

Email’s not going away any time soon, but according to our latest unscientific reader poll, two-thirds of respondents (65 percent) believe that at least 10 percent of their members will not be using email as their primary online communication conduit by 2018. email marketing and communication social media technology'

Social Media 60

Social Media Email Marketing Communications Technology 60

Associations Now

SEPTEMBER 11, 2018

Also: The chatter behind the chatter at Content Marketing World. Driving people to events via social media can feel like a crapshoot sometimes. Content Marketing Chatter. 3 Big Content Marketing Themes, Based on Backstage Chatter at Content Marketing World: [link] by @JoeLazauskas pic.twitter.com/zHdSiOPQgM.

Social Media 55

Social Media Content Cost Marketing 55

Association Success

MAY 28, 2019

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. In late 2016, SMPS formally adopted its’ new vision statement: Business Transformed Through Marketing Leadership. The Future of the Profession.

Survey 113

Survey Social Media Marketing Member Research 113

GrowthZone

MAY 24, 2018

By now your association should be up-to-speed on General Data Protection Regulation (GDPR) that goes into effect May 25 th , 2018. To be sure, this isn’t just for business-to-consumer companies; it also applies to overseas employees, as well as business-to-business marketers. Unsubscribe & Communications Flexibility.

Social Media 79

Social Media Communications Software Products 79

Associations Now

JANUARY 15, 2019

With the right calendar and processes in place, it’s possible to schedule content, marketing, email, and social media campaigns to coincide weeks, months, or even a year in advance. Those metrics could point to content that performed well in 2018 and may be suitable to run again in 2019. Share your comments below.

Content 97

Content Social Media Member Engagement Team 97

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Associations Now

JANUARY 1, 2019

Before the clock struck midnight to close out 2018, we asked a few of them to share a membership resolution they’ve made or a goal they plan to reach for in 2019. While membership growth in associations generally remained strong in 2018, not everyone has seen gains. Here’s what they said: Nick Estrada. Karen Hansen.

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Indianapolis Maryland Chicago Survey 90

Beth Kanter

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? This article shares insights from nonprofit marketers. . Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. It should be. Video is a medium uniquely suited to do just that.”.

Video 48

Video Marketing Tips Social Media 48

Slice-Works

APRIL 27, 2018

Graphic design and Color are again transforming the internet marketing space. To learn more about branding, check out our blogs: Branding Your Organization: How to Stand Out on the Dance Floor and B2B Branding with Social Media: 5 Keys to Success. Apple was the first to go in that direction and for good reason.

millennials 28

millennials Social Media Software Marketing 28

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen. Victory: Gun Violence Crisis.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Associations Now

OCTOBER 11, 2018

Managing a virtual team requires clean logistics, great communication, and a lot of trust. Effective communication is vital for a mobile workforce where office ‘water cooler’ talk simply no longer exists,” says Jordan Owens in a post for Entrepreneur. Leading via video boils down to trust and the ability to communicate,” Owens says.

Content 68

Content Tools Video Team 68

Associations Now

APRIL 16, 2019

According to a 2018 new member engagement study [PDF] from Dynamic Benchmarking, LLC, and Kaiser Insights, LLC, association professionals said email was the top communications tool of choice to welcome members: 96 percent of respondents send at least one new-member email as soon as an individual clicks the join button.

Iowa 81

Iowa America Social Media Communications 81

Achieve

JULY 26, 2021

or fantastic marketing materials, but a great event or campaign message must also include a compelling ask. If you’re communicating with a younger audience, texting might be better, or if you’re contacting big givers, a fancy event might be more effective. . Social media: Don’t forget about this effective outreach method!

Tips 85

Tips Social Media Strategy Process 85

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. to provide board training, and learn how to effectively communicate with the board. 1 CAE credit.

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DC Washington Tools Education 150