Slice-Works

NOVEMBER 9, 2017

This is what social media strategy does for you. Determining your social media strategy is the most important and impactful task. Why Social Media Strategy is a Good Investment. There are many goals that your social media strategy could focus on.

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Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Providing resources to chapter leaders.

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Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Association Success

JULY 15, 2020

Created by Brian Allen of Flyland Designs in 2018, Gritty is the official mascot for the Philadelphia Flyers National Hockey League team. Fabulous social media marketing. . With a Twitter account that has gained over 307,000 followers, Gritty’s social media team must be doing something right.

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Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

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Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. LinkedIn might be a professional networking site, but for brands, it’s about more than getting social. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The

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Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

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Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Project Management & Strategy. Marketing & Content Management.

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Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. percent of the media spending pie. In the Smartly.io That’s where things get dicier.

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CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Associations Now

MARCH 18, 2019

A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. If you’re looking to make a big impact with your search engine optimization (SEO) strategy in 2019, don’t simply focus on the optimization that you can get for free.

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Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

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Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

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Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. Are closed (and secret) Facebook groups the future of social media? Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

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Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Effective communication is all about managing expectations. Cue the Aretha).

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.orgCommunity

DECEMBER 6, 2017

There’s a rising tide of younger association members who embrace rapidly evolving media technologies. They question the reason for the classic association model because they believe they can create their own peer groups through social media. 2018’s Transformation Imperative appeared first on orgCommunity.

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Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 percent in 2018 to 2.60

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Associations Now

JANUARY 27, 2020

For some, the social media platform is no longer a part of their marketing plans. With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, Inc. As a result, these organizations have shifted their marketing efforts to other platforms.

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Beth Kanter

FEBRUARY 14, 2018

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. .

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Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. The Future of the Profession.

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Mizz Information

JUNE 12, 2019

I’m just going to pull a few high-level findings from the report but I hope that after reading them, you’ll read it in its entirety alongside the two other reports I compare it with– MGI’s 2018 Membership Marketing Benchmarking Report and ASAE’s ForesightWorks. Advanced Strategies Enable Success. Why does this matter?

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Associations Now

JANUARY 4, 2019

In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Also: developing a physical security strategy at events. But it’s hard to do that without looking back to the strategies, activities, and behaviors that didn’t work the year prior.

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Associations Now

JANUARY 15, 2019

And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Knowing these annual rhythms can help associations to plan ahead or tweak an engagement strategy. Those metrics could point to content that performed well in 2018 and may be suitable to run again in 2019.

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Reid All About it

FEBRUARY 16, 2018

Some quick hits before we get to the list of next week’s free webinars: Organic reach is declining on social media—here’s what to do about it. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Reston VA).

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Association Adviser

OCTOBER 23, 2018

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. One is Association Media & Publishing’s EXCEL Awards.

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Achieve

JULY 26, 2021

or fantastic marketing materials, but a great event or campaign message must also include a compelling ask. Figure out your strategy. Figure out your strategy. Determining your strategy is not as. It’s best if you look at the goals you’ve set for your nonprofit and structure your ask strategy around them.

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Associations Now

SEPTEMBER 11, 2018

Also: The chatter behind the chatter at Content Marketing World. Driving people to events via social media can feel like a crapshoot sometimes. Content Marketing Chatter. 3 Big Content Marketing Themes, Based on Backstage Chatter at Content Marketing World: [link] by @JoeLazauskas pic.twitter.com/zHdSiOPQgM.

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Associations Now

OCTOBER 12, 2018

For a robust social media strategy, your organization needs to leverage its Instagram followers. It’s no secret that Instagram is a social media powerhouse: The platform boasts a hefty 1 billion monthly users, with more than 500 million people on the site daily, according to data from AdEspresso.

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Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. Marketing Land ). Blue Avocado ). 1 CAE credit.

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Association Success

MARCH 7, 2019

Inform your education programs with this unique strategy. It takes months or years to retool things like learning design, pathways and marketing. Read and respond to association and industry social media. Author’s Note : This strategy is only one end of the spectrum for marking trends. Make a Plan.

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Associations Now

OCTOBER 19, 2018

In that way, current and prospective members are perusing your website, social media, app, online community, etc., Is your organization providing the IT tools it will take to accomplish your digital strategy goals? — Dave Bradfield (@dbradfield2) October 19, 2018. Other Links of Note.

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Reid All About it

DECEMBER 8, 2017

KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. GDPR stands for EU’s General Data Privacy Regulation which takes effect in May 2018. Solve Your Association Members’ Unmet Needs: Build DIY Disruption Strategies. When a model is broken, it’s broken.

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Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Don’t let your eyes gloss over the news about the EU’s General Data Protection Regulation (GDPR) which takes effect in May 2018. Dan Stark, Director of Product Strategy, NimbleUser, and former association executive.

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Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited. Search Engine Journal ). by TechRepublic ). 1 CAE credit. More info/register. Host: Billhighway.

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