CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 275

DC Washington Learning Management System LMS 275

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Look for smart opportunities to resurface.

Content 105

Content Social Media Member Engagement Team 105

Reid All About it

NOVEMBER 10, 2017

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Tue 11/14 at 8:30 a.m.

DC 150

DC Washington Tools Education 150

Mizz Information

JUNE 12, 2019

I’m just going to pull a few high-level findings from the report but I hope that after reading them, you’ll read it in its entirety alongside the two other reports I compare it with– MGI’s 2018 Membership Marketing Benchmarking Report and ASAE’s ForesightWorks. Key SOCM Findings and How They Relate to Associations.

Report 90

Report Social Media Leadership Innovation 90

Associations Now

APRIL 16, 2019

Email remains the most popular way to engage new members, but some associations are testing creative alternatives in an age of email fatigue. When a new member joins your association, the first thing you probably do is send an email to make that person feel welcome. A lot of people are on social media these days,” she says. “So,

Iowa 86

Iowa America Social Media Communications 86

Reid All About it

FEBRUARY 16, 2018

describes a few ways AI can help staff provide personalized content to every individual member , an inhuman task made possible by AI. Some quick hits before we get to the list of next week’s free webinars: Organic reach is declining on social media—here’s what to do about it. Hootsuite ). How to convert blog readers into leads.

DC 150

DC Washington Recruiting Recruitment 150

Mizz Information

JUNE 12, 2019

I’m just going to pull a few high-level findings from the report but I hope that after reading them, you’ll read it in its entirety alongside the two other reports I compare it with– MGI’s 2018 Membership Marketing Benchmarking Report and ASAE’s ForesightWorks. Key SOCM Findings and How They Relate to Associations.

Report 40

Report Social Media Leadership Innovation 40

Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Tue 4/3 at 2 p.m.* – Learn the Secrets of Better Member Engagement. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited.

Project 150

Project Resources Software eBook 150

Protech

MARCH 16, 2020

You might be asking yourself, “ Wait, I thou ght CRM is the platform I use to look up account s and contact records of my members?” And, you’d be right. . Optimize member engagement and customer service . Score your leads (prospective members) . Implement marketing automation tools . Create surveys

Software 75

Software Strategy System Learning Management System 75

Associations Now

JANUARY 6, 2019

A sizable number of corporate CFOs believe one is coming in 2019 , the markets swooned in unsettling ways in recent weeks, and some who read the market see a slowdown of some sort in the offing. Maybe these newfangled social media tools could be monetized somehow? Maybe if meetings went all-virtual?

Revenue 65

Revenue Social Media Tools Course 65

Association Success

NOVEMBER 26, 2018

There were also several pages of photographs and collages of members. Our Facebook page indicated that members engaged with us most when they saw pictures of themselves doing association activities. Small things like this made such a huge difference to the experience of that event for our members. It took two years.

Communications 68

Communications Committee Video Content 68

Reid All About it

APRIL 20, 2018

Social media metrics that matter. Sprout Social ). Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. Host: American Marketing Association. Krebs on Security ). Quiz next week. (

Social Media 37

Social Media Chicago Tools Washington 37

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

YourMembership

JUNE 12, 2014

By 2018, one in four workers will be over age 55. I’ll be the first to admit that I understand the rationale behind “member only” areas for associations. After all, there has to be tangible value created by being a member of an organization to get someone to lay down their money to join.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Reid All About it

AUGUST 24, 2018

Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. A few quick hits before we get to this week’s list of free webinars: Facebook page engagement has dropped 50%, according to new data. Presenter: Brooke Gracey, Marketing Manager, Cvent.

Chicago 37

Chicago Innovation Washington Charlotte 37

Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. The stats are staggering: We have seen more than 900 complaints filed in district courts around the country since the start of 2018 – and more than 750 in New York alone. Articulate ). CLE credit.

North Carolina 34

North Carolina DC Washington New York 34

Reid All About it

APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

NOVEMBER 9, 2018

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.

Chicago 174

Chicago DC Washington Software 174

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 68

Newsletter Social Media Communications New York 68

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

GrowthZone

MAY 24, 2018

By now your association should be up-to-speed on General Data Protection Regulation (GDPR) that goes into effect May 25 th , 2018. It applies organizations located in the European Union (EU) or organizations that collect data from members in the EU. Expressed Consent for New Members. See how your association can.

Social Media 79

Social Media Communications Software Products 79

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Cost 36

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Cost 36

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Host: American Marketing Association.

Chicago 38

Chicago DC Tools Content 38

Higher Logic

NOVEMBER 29, 2018

If you’re using gamification in your online community or marketing automation to target your members and offer something to them, do it strategically. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3: Post-event community engagement. Do your best to eliminate the “what’s in it for me?”

San Francisco 267

San Francisco Price Guidelines Examples 267