Association Adviser

DECEMBER 17, 2013

Email’s not going away any time soon, but according to our latest unscientific reader poll, two-thirds of respondents (65 percent) believe that at least 10 percent of their members will not be using email as their primary online communication conduit by 2018. email marketing and communication social media technology'

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Social Media Email Marketing Communications Technology 60

Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Of course, the smartphone and tablet then happened—and associations had to upgrade their office and learn lots of new technologies, all at once. Oh, how right I was.

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Social Media Course Technology Email Marketing 110

Association Success

MAY 27, 2019

It is a database driven technology that allows your sales staff to track prospects through the sales process and develop promotional campaigns specifically targeted to companies within each segment you manage. It can be linked to an online calendar, as well as email marketing programs.

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Price System Email Marketing Products 60

Associations Now

OCTOBER 15, 2018

. — Francis Friedman (@FrancisFriedman) October 15, 2018. Stevens says shifts in technology and the demand for a new kind of meeting space have driven much of the meeting industry’s changes—though it will be experiential meetings and customization that will carry the industry through the next 10 years. Other Links of Note.

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Email Marketing Products Industry Review 51

Associations Now

AUGUST 29, 2018

Technology will help your meeting succeed—just make sure it works for attendees and exhibitors, too. Also: why your emails are being marked as spam. Meetings need a lot of things to make them successful, and one that should never be underestimated is technology. Are Your Emails Going to the Spam Folder?

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Email Marketing Technology Tips Innovation 51

GrowthZone

JULY 24, 2018

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Integrated business modules include management of: customers, financial, orders and invoices, marketing, meetings and exhibitions, subscriptions, fund-raising, and system management.

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Software Association Management Austin Atlanta 84

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

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Directory Social Media New Jersey Member Engagement 52

Reid All About it

MAY 11, 2018

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S.

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DC Washington Project Member Engagement 30

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

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DC Washington Member Engagement System 37

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. And if another type of technology is on your wish list, much of their guidance still applies. Host: Marketing General Inc. Yes, no, maybe so?

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Reid All About it

NOVEMBER 9, 2018

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.

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Chicago DC Washington Software 174

Socious

DECEMBER 14, 2016

Personalization in marketing and sales has changed irrelevant ads into helpful content. From marketing to membership communications, a personalized touch is becoming increasingly important because corporate giants like Amazon and Netflix are out there setting high expectations for personalized service and marketing. Why is this?

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Software How To Tips Member Experience 100

Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. How can event planners sort through the crowd to pick the best pieces of technology for their business?

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Tools Software Social Media Conference 36

Reid All About it

NOVEMBER 2, 2018

The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? Many of my content marketer friends, acquaintances, and clients will appreciate this one. More info/register.

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Chicago DC Tools Content 38