2018 Member Engagement Recruitment Strategy 
Associations Now
DECEMBER 18, 2018
In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks.
WBT Systems
JULY 31, 2018
Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.
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Potomac Core
OCTOBER 30, 2018
As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. This is helping the Industry position itself with its global customer base. Robert Newsome.
Reid All About it
JANUARY 11, 2019
The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Thu 1/17 at 11:30 a.m. –
Potomac Core
APRIL 23, 2019
Some leaders already acknowledge that relevance by itself can’t be a winning strategy in a dynamic business environment. The organization also provides assets helping the Industry attract new workers, including an Industry promotional video “We Are The Cold Chain” , branded by each of the companies for local market worker recruitment.
Reid All About it
JANUARY 18, 2019
Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Ultimate Member Engagement: The Power of Data-Driven Decision Making. The Stickiest New-Member Engagement Programs .
Reid All About it
FEBRUARY 16, 2018
Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Come share and discuss strategies you can implement immediately that will produce big results. Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018.
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