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Association Brain Food Weekly: 11.6.20

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At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Building Your 2021 Communications Plan.

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Association Brain Food Weekly: 9.11.20

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The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329
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3 Learning Business Challenges & How to Overcome Them

Fonteva

If you observed decreasing learner engagement throughout 2021 and possibly into early 2022, it’s understandable if you feel alarmed. Solution: Reconsider your eLearning pricing practices. Members are given special discounts and value-add opportunities (such as first-look registration), while non-members pay at a higher price point.

LMS 52
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Association Brain Food Weekly: 9.25.20

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At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Marketing Manager, Aptify. Meetings of Membership Minds. Dawn DiLorenzo, Director of Marketing, Web Scribble. Tiffany Mack, Senior Marketing Manager at Community Brands.

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Association Brain Food Weekly: 6.18.21

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Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. Host: Your Membership.

LMS 369
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Association Brain Food Weekly: 10.16.20

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Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Host: Marketing General Inc.

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Association Brain Food: 3.10.23

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WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

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