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How Do you Engage Your Members? The 2023 Survey Says…

GrowthZone

Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. If this sounds familiar to your association, this is a huge opportunity to grow membership, because Millennials now make up the largest share of the workforce. Download the full results report.

Survey 78
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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Our in-house subject matter experts offer their insight on digital marketing trends in 2023: Advertising 2023: Be Inclusive Since the BlackLivesMatter and MeToo movements in 2020, Amazon has changed the meaning of love for Alexa, the world’s famous voice-controlled virtual assistant. Now, it’s marketing in general. What’s not to like?

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Association Brain Food: 12.15.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now.

Iowa 256
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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Best of 2023: Case Studies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. to 4:30 p.m. –

Strategy 272
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Association Brain Food: 10.27.23

Reid All About it

Trying to figure out how to market more effectively to Gen Z and millennials? Setting a Strategy for Recruiting Talent Learn about best practices for effectively hiring candidates for both permanent and project work in the meetings and events industry, including defining the role and devising a game plan for recruiting.

LMS 256
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Association Brain Food: 7.21.23

Reid All About it

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Hear tips to recruit and retain these generations. Attract and Retain Millennials and Gen Z Using Mobile Technologies The greatest opportunity for attracting new members and member retention is Millennials and Generation Z.

Atlanta 195
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Empower association volunteers to boost member engagement

Nimble AMS

Are you looking for tips to prepare your member engagement strategy for 2023? If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. Build your diverse base of volunteer mentors, then begin recruiting mentees.