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Association pros are improving themselves: Find out how in the Friday 5

Association Success

Starting with what associations can learn from the Romance Writers of America’s response to allegations of racism, and ending with a podcast on essentialism, this week’s Friday 5 is all about how to become a better professional. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

America 64
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. In another Association Success article , Garth advised using the 80/20 rule to pare down the number of products you sell.

Revenue 53
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Wise Words from the Corner Office

Association Adviser

Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable. I published an article in VSAE’s newsletter one time. Those are key to leadership success. On increasing membership value: Jeff Wilson, AGC of America. Read, read, read.

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Wise Words from the Corner Office

Association Adviser

Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable. I published an article in VSAE’s newsletter one time. Those are key to leadership success. On increasing membership value: Jeff Wilson, AGC of America. Read, read, read.

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Association Brain Food Weekly: 6.5.20

Reid All About it

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. It’s been hard to focus. 1 CMP credit.