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Association Brain Food Weekly: 1.29.21

Reid All About it

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. This Washington Post recipe broils the eggplant slices instead of frying them, and cuts back on the cheese too. Troy Pfeffer, Partnerships Director, Howspace North America. CAE credits.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. More info/register.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

America 64
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget.

Revenue 53
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Wise Words from the Corner Office

Association Adviser

I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. We think our industry benefits from branding through in-person contact.

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Wise Words from the Corner Office

Association Adviser

I published an article in VSAE’s newsletter one time. On increasing membership value: Jeff Wilson, AGC of America. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. We think our industry benefits from branding through in-person contact.