Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Reid All About it

MARCH 5, 2021

Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Case Study. (9). Non-Dues Revenue. (1).

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Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Reid All About it

OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Social Media Engagement Strategies (Association Coffee Talk – Reston VA). Does your organization have a social media strategy? Enough negativity!

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Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Non-Dues Revenue.

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AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Like many print media outlets, HBR was facing declining subscriptions and advertising.

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Disciple Media

AUGUST 21, 2023

Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Social media is a great place to start building an audience who will be receptive to your offering. Real-world connection: Include case studies, examples, live demos. Make it real and relatable.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

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Membership Marketing

MARCH 9, 2012

The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. Case Study. (9).

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6).

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Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). . ► April. (5). ► March. (4). ► February. (1). ► January. (3).

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Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). . ► April. (5). ► March. (4). ► February. (1). ► January. (3).

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Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. Awareness. (4).

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Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. Awareness. (4).

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Annual Meeting. (5).

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Membership Marketing

DECEMBER 30, 2011

Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). Awareness. (4).

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Membership Marketing

DECEMBER 12, 2011

Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). Awareness. (4).

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5).

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Membership Marketing

JANUARY 19, 2012

Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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Membership Marketing

JUNE 18, 2012

But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3).

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Membership Marketing

MAY 25, 2012

Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. That there is an actual discipline to it that needs to be followed, studied, and consistently applied.

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Membership Marketing

JANUARY 26, 2012

Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). . ► September. (3). ► August. (2). ▼ July. (5). Summer Reading. Branding.

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Membership Marketing

DECEMBER 9, 2010

Labels: 2010 Benchmarking Survey , Economics , Marketing Planning , Membership Marketing Formulas , Steady State Analysis. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Tony Rossell. Newer Post.

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Membership Marketing

APRIL 27, 2010

Kevin -- Excellent analysis and application of the data. The Correlation of Social Media Usage and Membersh. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). April 28, 2010 5:32 AM.

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Membership Marketing

DECEMBER 13, 2010

Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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Membership Marketing

SEPTEMBER 13, 2011

Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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Membership Marketing

MARCH 31, 2010

Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis. What analysis have you done that has helped to focus your marketing efforts? Case Study. (9). Non-Dues Revenue. (1).

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Membership Marketing

JULY 26, 2011

Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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Membership Marketing

JULY 5, 2011

Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? In case you're interested, it's available at: [link] Vinay. Social media is one answer to where we collaborate, but my answer is membership in an association. Case Study. (9).

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Membership Marketing

APRIL 20, 2010

The comparison comes from looking at previously reported responses from the 2009 Membership Marketing Benchmarking Report with new data under analysis for the 2010 Benchmarking Report. The Correlation of Social Media Usage and Membersh. Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3).

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Membership Marketing

MARCH 7, 2011

Case Study. (9). Non-Dues Revenue. (1). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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