Higher Logic

OCTOBER 17, 2019

This century-old association made a commitment to online community and data analysis, embracing new tech along the way. Resource: Higher Logic + AACSB Case Study. Now, it’s no secret that consumers express feeling bombarded with sponsored ads and push notifications from their personal social media outlets and devices.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Disciple Media

FEBRUARY 6, 2024

Identify your target audience Research and analysis: Begin with detailed market research to understand who your potential members are. Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. What makes your membership worth the price?

How To 36

How To Price Analysis Content 36

Disciple Media

DECEMBER 18, 2023

For example, by the end of a digital marketing course, learners might be expected to develop and present a comprehensive social media strategy. Case studies and scenarios: Present real-life scenarios or case studies for analysis. Interactive videos: Use videos with embedded questions or prompts.

Course 36

Course Case Study Social Media Project 36

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Member app. Bulletin describes how a member app helps you nurture member engagement.

Strategy 274

Strategy Video Technology Innovation 274

Beth Kanter

APRIL 25, 2012

” I created a list of grantee’s Twitter Profiles and shared back the analysis of most tweeted words and hashtags. Peer Case Studies. Next up was Hanna Welch, Social Media Producer, from grist.org. I always design to incorporate the voice and experience of the participants.

Social Media 28

Social Media Case Study Content Strategy 28

Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

Social Media 28

Social Media Analysis Case Study Maine 28

Reid All About it

MARCH 1, 2024

Drive Engagement Using Ancient Myth, Social Media and User Generated Video The Hero’s Journey powers your favorite movies and books, and has become a key to modern marketing. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. . 1 CAE credit. .

Education 257

Education New Hampshire Tips Technology 257

Beth Kanter

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The professional tools for monitoring and analyzing social media data can be expensive and pose a steep learning curve.

Social Media 28

Social Media Analysis Tools Strategy 28

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Case Study. (9). Potential Analysis. (3).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

NOVEMBER 11, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. More info/register. More info/register.

Handbook 239

Handbook Washington eBook DC 239

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

MARCH 5, 2021

Hear from a panel of ethics experts, association leaders, and advocacy professionals who will discuss the latest front-page developments, explore real-life case studies, review the ‘rules of the road’ for advocacy professionals, and lead a discussion of best practices for navigating ethical challenges during these heightened political times.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Association Adviser

NOVEMBER 6, 2017

We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, social media, blogs, and publications. We also leverage our social media presence and reach to connect with external media.

Communications 112

Communications Puerto Rico Social Media Newsletter 112

Reid All About it

JANUARY 19, 2018

Get an overview of the mega trends affecting the industry and an overview of over 70 trends defining event technology, event marketing and social media, venues and destinations, event experience, event decor and styling, and destination management companies. Wed 1/24 at 1 p.m. – 10 Event Trends for 2018. 1 CMP credit.

LMS 174

LMS Price Revenue Technology 174

Reid All About it

OCTOBER 20, 2017

Social Media Engagement Strategies (Association Coffee Talk – Reston VA). Social media can be a powerful tool for driving traffic to your website—and for increasing engagement among your members and constituents. Does your organization have a social media strategy? Tue 10/24 at 8:30 a.m. 1 CAE credit.

DC 150

DC Washington Social Media Tools 150

Jamie Notter

FEBRUARY 9, 2015

Through case studies, real-world research, and client examples, this book highlights how to harness their energy and insights. Shama Hyder, CEO of the Marketing Zen Group and author, The Zen of Social Media Marketing. and co-author, A World Gone Social. The future is now. Read this book. You will be, too.

millennials 70

millennials Case Study New York Technology 70

GlowGlobally

JUNE 25, 2014

Two case studies of two successful programs (one small and one large) will be included. Conducting a needs analysis before proceeding with program development has become much more critical in the association industry in order to minimize risk and avoid wasting valuable resources. 1:45 PM - 3:00 PM.

Certificate 60

Certificate Tampa Social Media Education 60

Reid All About it

FEBRUARY 16, 2018

Some quick hits before we get to the list of next week’s free webinars: Organic reach is declining on social media—here’s what to do about it. Hear case studies and ideas on how to use LinkedIn to drive membership and engagement. Hootsuite ). How to convert blog readers into leads. Kissmetrics ). Tue 2/20 at 3:30 p.m. –

DC 150

DC Washington Recruiting Recruitment 150

Disciple Media

AUGUST 21, 2023

Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Social media is a great place to start building an audience who will be receptive to your offering. Real-world connection: Include case studies, examples, live demos. Make it real and relatable.

Course 36

Course How To Price Social Media 36

Beth Kanter

JANUARY 3, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Maybe you have an interesting analysis about how cat pictures get more engagement on Facebook. Photo by Notemily.

Social Media 28

Social Media Case Study Analysis Tips 28

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

Marketing 40

Marketing Social Media Case Study Price 40

Beth Kanter

APRIL 8, 2014

From GiveMN Case Study - Click for Case Study. These additions, created by our partners at Third Plateau Social Impact Strategies , complement the existing playbook content, which includes recommendations, checklists and templates for everything from early planning to post-campaign analysis.

Tips 28

Tips Wichita Case Study Kansas 28

AMR Management Services

OCTOBER 2, 2012

Although the redesigned magazine retained the long-form, researched case studies, current news items and shorter business articles were added. In addition, HBR made it much easier to connect with the content through social media. Moreover, the total social media audience is more than 1.1

Case Study 64

Case Study Library Content Kentucky 64

Beth Kanter

JULY 31, 2012

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Here’s an analysis of what and why it happened from the HSUS’s Director of Emerging Media – Carie Lewis. Social media crises suck. What happened?

Social Media 28

Social Media Maine Case Study Analysis 28

Eric Lanke

APRIL 18, 2015

To be clear, we are not presenting the case studies in order to demonstrate “best practices.” (If Social media and sophisticated web analytics don’t tell us what we need to know about the world of our members--conversations with them at our conferences and at regular member visits do.

millennials 100

millennials Analysis Handbook Tools 100

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Case Study. (9). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). . • 9.5% Twitter Updates.

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 9, 2012

The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. Fundraising with Social Media. Case Study. (9). Potential Analysis. (3). Social Media. (5). Social Networking. (6). ► May.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Case Study. (9). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Annual Meeting. (5).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Case Study. (9). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Case Study. (9). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. Case Study. (9). Potential Analysis. (3). Social Media. (5). ► March. (3).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. That there is an actual discipline to it that needs to be followed, studied, and consistently applied.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

JANUARY 19, 2012

Case Study. (9). Potential Analysis. (3). Social Media. (5). Social Networking. (6). Steady State Analysis. (3). Annual Meeting. (5). association dues. (2). Association Mission. (3). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Non-Profit.

Marketing 40

Marketing Cost Price Survey 40