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Association Brain Food: 3.1.24

Reid All About it

Community-driven learning, like online cohort programs, meets both those member expectations. In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Education 259
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Data Based Decision Making and Experiments

Jamie Notter

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Of COURSE these are the ones that prefer email as a communication method.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

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How Associations Can Transform Higher Education

Reid All About it

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. Communication – interpersonal, public speaking, writing and digital/social media.

Education 150
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9 Best Practices for Effective Calls to Action

Slice-Works

Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. A Communications Matrix summarizing gaps, inconsistencies and opportunities to leverage.

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What Happens When You Don’t Optimize Your Content

Associations Now

. “If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Sunday at ASAE’s 2016 Great Ideas Conference. Why shouldn’t you have an account on every social network? Check back in six months.

Content 40
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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60