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Four Paradigm Shifts to Reshape Your Next Meeting for Attendees 

Associations Now

“You can definitely stay in the city if you’re going to sit in a conference room and meet for three days straight,” said Tricia Duffney, sales manager for Rancho de los Caballeros, a dude ranch in Wickenburg, Arizona. “I I believe getting attendees out of the city and bringing them to a serene location is beneficial for everyone’s mindset.”

Arizona 52
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8 New Ideas for Engaging Online Students

WBT Systems

If you don’t have these resources, check out: Coursera’s Learning to Teach Online course. Arizona State University’s resources for teaching online. #2: Don’t wait for the end of the course to find out about adjustments you can make along the way. Score bonus points if you can get a course alumni to do this.

Course 199
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Give Your Conference Attendees Something to Brag About

Associations Now

Increasingly, meeting organizers are looking for ways to market and build their conference into a true event—an opportunity to network and learn from others while having a unique, immersive experience. This is hardly a new trend, but one we’ve identified as a rising priority for planners in 2020.

Phoenix 126
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Association Brain Food Weekly: 10.6.17

Reid All About it

Since the last time this happened, I developed a tip sheet for my clients to help them get that “yes,” but this Content Marketing Institute shares some good advice too. Technology advancements have enabled low cost to free solutions that help associations and nonprofits with constituent management, marketing, engagement and more.

Arlington 158
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Daily Buzz: Make Digital Experiences Feel Real

Associations Now

Alon Benari, chief creative officer of the marketing firm Eko, which worked on the campaign, told Marketing Land the idea was to play with the perennial popularity of unboxing videos, while giving kids “an interactive video version of a toy catalogue.”. Check out the WBS website to see some of their big takeaways. Other Links of Note.

LMS 51
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Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

Revenue 363
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State Dealers Groups, Tesla Motors Find Room for Compromise

Associations Now

The company, which is looking to invest $4 billion to $5 billion in a “gigafactory” that would produce lithium-ion batteries, is looking to build in one of four states—Arizona, Texas, Nevada, or New Mexico. The Alliance of Automobile Manufacturers has expressed concern over the potential law change.