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Association Brain Food Weekly: 7.30.21

Reid All About it

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). The Importance of Integrations to Member Retention.

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On Becoming the Netflix of Associations

Association Success

This article is an attempt to provide the above question with a response, that covers both the structural considerations and their relationship with our business model redesign (with a heavy focus on digital transformation). This translates to the core primary outcome for all of us on staff: member and customer retention.

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members. Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Want to do even better?

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CXPA Elevates the Customer Experience with Community

Higher Logic

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. Added over 1,200 new members in the last six months.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Advertising or sponsored articles in your print magazine or e-newsletter. Professional development eCourses and certifications. Evaluate the opportunities on this list as well as new ideas that your staff or members think of. Here are a few non-dues revenue streams that you could take advantage of: Videos and podcasts.

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Association Brain Food: 6.16.23

Reid All About it

Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. Renew: Is Your Member Renewal Journey Magical or Miserable? Learn how to draw insights from your data, use personalization and automation to create a compelling, cohesive and frictionless member experience through the renewal process.

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Association Brain Food Weekly: 2.11.22

Reid All About it

Member experience. Amanda Kaiser says member experience must be the new blueprint for engagement. What stands out in the 33 research studies she’s conducted is how much members not just think but also feel about their membership. What has Changed about the Member Experience? Brain revelations.

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