Reid All About it

JULY 28, 2017

“Look how great, Forbes gives me a quote of the day and a FREE BANNER AD before I am able to read the article I came here to read,” said no user ever. That’s just one of many user experience fails listed by Fabricio Texeira in an article titled “ Said no user ever.” Find out how your email processes stack up to your peers.

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Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

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Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Not only does this help keep your association organized, but you can use these data points to personalize member communication and build more meaningful relationships.

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Member Engagement Tips Recruiting Recruitment 98

Reid All About it

MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. Gmail users: beware the latest phishing attack. Be careful what you click!

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Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Young professionals. Newsletter suggestion. every Monday.

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Reid All About it

JUNE 2, 2017

This article from Search Engine Journal explains how your website structure affects SEO. If your organization has a webinar scheduled in the near future, please send me the link. Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Newsletter Tips eBook Content 52

Associations Now

JUNE 14, 2017

Deliver disappearing messages in the form of articles and photos by sending them to specific friends and followers. Far more millennials use Facebook than LinkedIn, so experiment with Facebook’s job feature to recruit this generation to your organization. Have you considered posting a job opeon Facebook?

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Social Media millennials Email Marketing Recruiting 53

Association Success

MARCH 27, 2017

If you’ve read my article on the pros and cons of hiring a freelancer , then you might be convinced at this point that it is the right move. A great freelancer will stick with your organization and add value to your association. The first thing you should do as an association recruiter is go to Linkedin. Hiring a Freelancer?

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MemberClicks

OCTOBER 10, 2023

In this guide, we’ll cover the fundamentals of nonprofit membership programs, identify which organizations benefit most, discuss their advantages, and pinpoint what makes them successful. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

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Reid All About it

NOVEMBER 10, 2017

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. Your promotional and informational emails are no better than anyone else’s unless you give each member what they want. If your organization has a webinar scheduled in the near future, please send me the link.

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Reid All About it

MAY 27, 2022

The same observation was made by Dean West, FASAE, in an Association Laboratory article I featured last week. Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Reimagining volunteering.

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Reid All About it

JULY 14, 2023

In an article at the Institute of Corporate Directors, Jeff De Cagna of Foresight First says intentional learning is a non-negotiable requirement for board members. It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing.

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Reid All About it

MAY 20, 2022

That’s why I love seeing this article by Ernie Smith at Associations Now about integration platform as a service aka iPaaS. Move your organization from wait-and-see to a chance-to-lead. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Must-have technology. Quick hits.

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Arlington Project DC Technology 41

Reid All About it

NOVEMBER 2, 2018

You’re missing a big opportunity if other organizations offer online learning programs to your audience but your association only provides education the traditional face-to-face way. Many of my content marketer friends, acquaintances, and clients will appreciate this one. It all makes sense now. More info/register. 1 to 15 CAE credits.

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