Reid All About it

OCTOBER 27, 2017

Here’s an article that will give you the heebie-jeebies before Halloween. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking.

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WBT Systems

OCTOBER 18, 2016

This article in Associations Now magazine suggests that “digital badging can strengthen an association’s community by making its members’ accomplishments more visible”. Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership.

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Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. Attracting Angry Millennials.

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Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? It’s been a good shift.

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SCD Group

FEBRUARY 9, 2015

What Disruptive Innovation Means Via the Economist In his book “The Innovator’s Dilemma.” Clayton Christensen used the term to describe innovations that create new markets by discovering new categories of customers. Everyone involved feels good about the honeyed prose. And there are, of course, good mission statements.

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Reid All About it

SEPTEMBER 15, 2017

This Fortune article explains five ways businesses are already using blockchain. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. – Driving an Innovation Strategy. I’d wager “no.”

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Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Mizz Information

MAY 17, 2018

Marketing automation has been a real time-saver for association executives. You can set up the campaign, and your marketing automation software runs in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book.

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SCD Group

SEPTEMBER 24, 2012

8 Articles for Association Executives: Best of the Week from SCDdaily. It’s being open to numerous possibilities, having the discipline to experiment with conflicting strategies and moving quickly to embrace one of them when the direction of the market becomes clear.” What is Innovation? Causeaholic. You Answer.

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Reid All About it

AUGUST 27, 2021

I’m seeing a wave of articles about the “bad science” of generationalism. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. Killer Paid Search Tactics That Every Marketer Needs to Know. Quick hits.

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Reid All About it

JANUARY 18, 2011

Clay Shirky ’s Foreign Affairs article, The Political Power of Social Media (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of social media to facilitate change. Yes, it would be great if staff had the right mindset for innovation. That’s the challenge.

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Cohen, I’m going to only talk about career stages and ages.

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The Hourglass Blog

MAY 21, 2011

The Innovation Problem for Associations. Jeff De Cagna had another great article in the April 2011 issue of Associations Now that I just got around to reading on one of my recent plane rides. In the spirit of that discussion, I’d like to offer some of my own thoughts and reactions to Jeff’s article. Start there.

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Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. This is the second article in The Aging Workforce series at the Harvard Business Review—I mentioned the first article in last week’s post. Marketing Land ). Blue Avocado ).

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Reid All About it

NOVEMBER 10, 2017

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Association Coffee Talk (Reston VA). 1 CAE credit.

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Reid All About it

MAY 5, 2017

I read this Outside article about the science and art of taking risks after I got back and realized I do a lot of the things it suggests, like being fully present (meditation helps), not thinking (seriously), and practicing being uncomfortable. Tue 5/9 at 12 p.m.* – Spark Your Innovation Engine. Do you wonder how to get started?

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SCD Group

DECEMBER 2, 2013

Because content marketing is more than a collection of text documents to be cut and pasted into WordPress or an email program. Mobile Strategy for Small Businesses By Bridget Randolph via MOZ blog This article is written for small businesses. Disruptive innovation is the name of the game. but applies to associations, too.

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Associations Now

AUGUST 6, 2015

Get your learning started early with articles and interviews from Sherry Turkle, Josh Linkner, and a variety of Learning Lab speakers. Articles marked with an asterisk require an ASAE member login.]. Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Can't Be There? General Sessions.

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Association Adviser

MAY 20, 2014

Countless theories, articles and study courses have been devoted to analyzing and understanding these dynamics. Marketers and demographers have defined these issues. Gen Y or Millennials. And, central to this article, they are often uncomfortable with technology and slow to adjust to it. ” Traditionalists.

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Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

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.orgCommunity

JANUARY 15, 2019

She is an evidence-based creator, innovator and marketer with 17 years of experience in the public and private sector. dissertation analyzed scientific concepts underlying successful strategies for marketing, growth, sales and innovation. Millennials are especially comfortable with this type of interaction.

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Associations Now

SEPTEMBER 6, 2013

No longer, writes Vala Afshar in his article, “Is Customer Experience Manageable? What If Your ED Was a Millennial? What if the management reigns were handed over millennial employees? And tradition laid to rest at the hands of innovative thinking. An Industry Pundit Says No. Picture this: Collaboration for all.

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SCD Group

AUGUST 14, 2012

These came labeled as follows: Millennials At the Beach (left); At the Museum (center); On a date (right). Now, these photos and emails are funny to Boomers and older people who just can’t understand how Millennials can possibly really communicate on smart phones. AMR Management Services. Stronger by Association. at 4:33 PM.

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Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

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Socious

DECEMBER 28, 2016

Just think of all those industry blog posts and articles that fill your inbox daily. So here goes – your summary of the best association articles on the web for 2016. Article #1) 20 Guerilla Marketing Tactics to Promote Your Next Event. Article #2) 3 Ways to Bring Entertainment to Your Attendees. Double bonus.

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The Hourglass Blog

MAY 26, 2011

This is part two of my reaction to Jeff De Cagnas excellent article on business model innovation for associations in the April 2011 issue of Associations Now. The WSAE white paper on innovation calls this understanding the mind of your community. Labels: Innovation , Jeff De Cagna , WSAE. Image source. at 9:10 PM.

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Reid All About it

MARCH 3, 2023

If you offer learning or membership subscriptions, clear your Harvard Business Review cookies and read this article by Nir Eyal. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Our topic this month is association finance innovation.

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The Hourglass Blog

JUNE 12, 2011

This is the fourth and final part of my reaction to Jeff De Cagnas excellent article on business model innovation for associations in the April 2011 issue of Associations Now. Perhaps that’s why this sentence from Jeff’s article really jumped off the page at me. Developing Millennial Leaders. Innovation.

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Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. It’s so spot on. Tue 3/20 at 2 p.m.

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Reid All About it

NOVEMBER 18, 2022

In her article for Naylor’s Association Advisor, she suggests how to assess and pare down your ever-growing list of programs and audiences. Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Stacey Telford, Community Manager at The Marketing Society.

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The Hourglass Blog

MAY 31, 2011

This is part three of my reaction to Jeff De Cagnas excellent article on business model innovation for associations in the April 2011 issue of Associations Now. Labels: Innovation , Jeff De Cagna. Developing Millennial Leaders. Innovation. Millennials. Principled Innovation. In-Person Relationships.

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The Hourglass Blog

OCTOBER 27, 2010

Ive been slogging through a backlog of articles I thought I might want to comment on here on Hourglass. link] "baby-boom-millennial-leadership"? Labels: Developing Millennial Leaders , Leadership , Pretending Gen X Doesnt Exist. Labels: Developing Millennial Leaders , Leadership , Pretending Gen X Doesnt Exist.

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The Hourglass Blog

AUGUST 22, 2010

So I finally got around to reading the article in the August 2010 issue of Associations Now about Generation X moving into leadership positions in the association world. Theres a reason why work/life balance is a particular concern of Xers and not Boomers or Millennials. skip to main | skip to sidebar. Sunday, August 22, 2010.

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The Hourglass Blog

OCTOBER 15, 2010

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Millennials? at 2:40 PM.

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Reid All About it

MAY 20, 2022

That’s why I love seeing this article by Ernie Smith at Associations Now about integration platform as a service aka iPaaS. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Must-have technology.

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The Hourglass Blog

FEBRUARY 5, 2011

A while back I read this article in Newsweek by George Will. ” Then I read this post from Andrew McAfee about how the connected habits of Millennials are benefting organizations. Labels: Millennial Perspectives , Social Media. Developing Millennial Leaders. Innovation. Millennials. Photo source.

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Associations Now

JANUARY 13, 2014

So I’ve been thinking a lot about the different types of personalities I’ll be working with in each of those three contexts—fresh-faced millennials new to the work world, self-assured boomers with long experience, and mid-career professionals looking to develop new skills.

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