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Association Brain Food: 1.19.24

Reid All About it

I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. 1 CAE credit. More info/register. Daughtry, M.Ed.,

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You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina McCoy, AMPED Association Management. Do you remember how you started working in associations? This month’s Corner Office professional, Christina McCoy, CAE , landed her first association job literally hours after taking her last college exam. She currently works for AMPED Association Management in Madison, Wisc.,

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A Little Something About 20-somethings

Virtual

For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Are Social Media a part of your communications infrastructure?

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The Hourglass Blog: Millennials Are the New Slackers

The Hourglass Blog

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.

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Steal This Idea!

Association Adviser

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., Associations don’t always have all the answers (we know, you’re shocked). the AICPA and the American Nurses Association have basically zero overlap in audiences). Elizabeth Engel, Spark Consulting.

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Steal This Idea!

Association Adviser

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., Associations don’t always have all the answers (we know, you’re shocked). the AICPA and the American Nurses Association have basically zero overlap in audiences). Elizabeth Engel, Spark Consulting.

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Hear That Sound? It’s the American Speech-Language-Hearing Association Engaging Members from Day One

Association Adviser

MS: Working with association volunteers to figure out the strategic direction for an organization. Further down, I definitely see myself in an executive director role for a strategic association. AA: In your experiences as a membership director, what do members expect from an association membership?