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Association Brain Food: 2.23.24

Reid All About it

Gen Z and millennial marketing. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. But there’s a way to ensure that your association spokespersons are conveying your brand: a Chapter Ambassador Program. Event sponsorships. 1 CAE credit. More info/register.

DC 261
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Survey Reveals Top Community Association Manager Challenges

AvidXchange: Association Management

In this episode, our Jarett Tran, senior account executive, Community Association Management, interviewed Maegan Woytek, a senior account executive at Vantaca. Both Tran and Woytek have worked as community association managers, bringing decades of experience to their current roles.

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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies.

San Jose 188
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies.

San Jose 150
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4 Benefits of Using Online Waivers for Your Association

ISAE

However, the volatility of membership rates has forced associations to change the way they approach member recruitment, engagement, and retention, placing more of an emphasis on delivering the value outlined in their membership offerings. Technology plays an essential role in improving member experiences and association operations.

Cost 52
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A Little Something About 20-somethings

Virtual

In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. In general, millennials are not “joiners” in the same way that baby boomers have been, either socially or for business purposes.