Principled Innovation

MARCH 25, 2013

In addition, as Joe makes clear in the quote above, without the ability to grow the dominant revenue stream through changes in pricing, associations are typically left with only two options: increase membership numbers substantially or reduce costs significantly, both of which are usually much easier said than done.

Association Value 100

Association Value Revenue Survey Cost 100

Smooth The Path

JANUARY 21, 2016

Associations tend to lean toward optimizing. Learn how to avoid this trap in the newest mini-course for association professionals: If the embedded YouTube video is not working for you go directly to YouTube. Optimization must be balanced by innovation. Innovations don’t need to be grand.

Course 60

Course Innovation Video Conference 60

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Now, of course, it’s not that simple. That’s up to you, of course, but it’s a tricky business.

Proposal 109

Proposal Course Education Innovation 109

Smooth The Path

JULY 14, 2020

Of course, we are not alone. We can raise up the ideas of our innovators. Your association might be the balm for your members’ burn out. Innovative association leaders borrow and apply ideas. Will my parents get sick? What’s going to happen to our savings? There are a lot of ways to soothe burn out.

Innovation 136

Innovation Revenue Course Project 136

Smooth The Path

MAY 7, 2020

Some associations are considering the good, better, best membership levels that online platforms use. Others wonder if switching to free membership while leveraging healthy non-dues revenue streams of income is the right course.

Project 88

Project Revenue Course Association Value 88

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

OCTOBER 15, 2019

They say they want a course but no on registers. Have you ever noticed that members often do not do what we think they should do? They want to establish a new group on the online community, and then no one participates. We offer them a discount designed to drive sales, but there is no boost.

How To 68

How To Discount Course Association Value 68