Associations Now
APRIL 2, 2023
Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” The association world offers plenty of examples of rising to the moment.
Higher Logic
MAY 29, 2020
Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. 5 Common Organizational Priorities for Associations.
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.orgSource
FEBRUARY 21, 2023
Although 73% of participants agreed that accelerating trends would require fundamental changes in the roles of associations. The March of Dimes is an example of a nonprofit whose original mission of serving polio victims was made obsolete by a vaccine. Values create community. Education is everywhere.
Association Success
NOVEMBER 2, 2020
Too many associations are burdened with vague, cluttered notions of what their core purpose might be — rather than a deep understanding of what their reason for existing actually is. These tips will help you nurture a purpose-driven culture within your association. Value inspiration over explanation.
Smooth The Path
MARCH 19, 2019
The answer will vary from association to association. For example, some associations have a tough time converting free first-year members to paying members because there is the expectation that membership is free. When I worked for Crayola, we brought individual sample packs of our newest products to all the trade shows.
AssociationChat
SEPTEMBER 22, 2021
Join Association Chat CEO and Tecker International senior consultant KiKi L’Italien as she shares the connection between community, content, and culture and how to use these elements to fortify your association’s value proposition to members. So content is really important evaluating in the value proposition?
Smooth The Path
JUNE 21, 2018
Take reverse-mentoring for example. Philip Tedesco, CEO of the Rhode Island Association of Realtors , noticed that when they got the Past Presidents’ Council together with the Young Professionals Network, there was more than just a one-way dialogue. But, there are more ways to form mentoring relationships between your members.
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