The many hats of marketers

Aaron Wolowiec

He’s speaking this morning at the ASAE Annual Meeting in Atlanta. The stronger your community and member engagement, the more effective your marketing will be. So it’s up to the marketing professional to help create that engagement.

We Asked, You Answered: Making the Most of Drive Time

Associations Now

Member Engagement Specialist, Kaiser Insights LLC. Commuting in the greater metro Atlanta area gives me plenty of opportunity for idle time in stop-and-go traffic.

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Solutions for Your Membership Conundrum

Association Adviser

Delivering the right value to the right members at the right time. Members tell us we’re sending them too much. The same members tell us they never know about events, professional development opportunities or other benefits to which they’re entitled.

SCD Group: Some Associations Are Exploring YouTube's Potential

SCD Group

Todays Guest Bloggers are Elissa Leif & Barbara Haupt of MiniMatters and focuses on the use of video for your associations communications and member engagement. ".[T]echnology YouTube is not the be-all-and-end-all for how Associations can use video, but a look at YouTube offers a window to the many ways Associations are using video to promote conferences, to connect, to provide formal and informal training, and most of all, to demonstrate value to members and potential members.

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