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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Destinations: Create a Social Media Strategy Just for Meeting Planners

Associations Now

A new whitepaper looks at how destinations and CVBs can benefit from expanding their social media efforts beyond the traditional leisure travel market and into the meetings and convention space. Not very often at all—and a new whitepaper released by Marketing Challenges International earlier this week says that needs to change.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. 1 CAE credit.

LMS 361
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Daily Buzz: Relaunch Your Online Community

Associations Now

Tirza Austin from the American Society of Civil Engineers writes on Community by Association that the first step to a successful reintroduction of your online community starts with a solid rebranding initiative. Other than the structure of the community itself, it’s also important to market the relaunch appropriately.

Austin 84
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Association Brain Food Weekly: 2.10.17

Reid All About it

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. – Industry Trends: Why Associations are Adopting Marketing Automation. More info/register. *All Tue 2/14 at 1 p.m.

Raleigh 150
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Association Brain Food Weekly: 2.10.17

Reid All About it

– Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. Learn how to implement new membership models, marketing methods, and analytics tools to boost the performance of your membership marketing programs.

Raleigh 150
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Make a Splash With Micro-Influencers

Associations Now

Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. One video was designed to reach professionals in the food industry.

Austin 88