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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food: 10.13.23

Reid All About it

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Sorry, soapbox topic.

Revenue 272
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Daily Buzz: Relaunch Your Online Community

Associations Now

Tirza Austin from the American Society of Civil Engineers writes on Community by Association that the first step to a successful reintroduction of your online community starts with a solid rebranding initiative. Other than the structure of the community itself, it’s also important to market the relaunch appropriately.

Austin 101
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Meet Outside the Box: Bringing the Destination to Attendees

Associations Now

Austin House is a case study in creating a relaxed, but experience rich area featuring storied local businesses, food and artists together in one place for attendees to easily visit as part of their professional development and networking. This series is brought to you by Visit Austin. Learn more at visitaustin.org/why-austin.

Austin 85
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Destinations: Create a Social Media Strategy Just for Meeting Planners

Associations Now

A new whitepaper looks at how destinations and CVBs can benefit from expanding their social media efforts beyond the traditional leisure travel market and into the meetings and convention space. Not very often at all—and a new whitepaper released by Marketing Challenges International earlier this week says that needs to change.

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Daily Buzz: Flip the Script on Mentoring

Associations Now

Associations should give members the power to choose their own mentorship experience , argues Tirza Austin on the Community by Association blog. They are relevant,” Austin says. Emails, texts, and video calls still give mentors the chance to provide valuable insights and build relationships, Austin says. Other Links of Note.

Austin 66
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Association Brain Food Weekly: 2.10.17

Reid All About it

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. – Industry Trends: Why Associations are Adopting Marketing Automation. More info/register. *All Tue 2/14 at 1 p.m.

Raleigh 150