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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.

LMS 361
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Association Brain Food Weekly: 2.10.17

Reid All About it

DelCor published two good posts in the last week – one suggests the questions you should ask the references provided by technology vendors. Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. More info/register. *All Tue 2/14 at 1 p.m.

Raleigh 150
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Association Brain Food Weekly: 2.10.17

Reid All About it

DelCor published two good posts in the last week – one suggests the questions you should ask the references provided by technology vendors. – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics.

Raleigh 150
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Destinations: Create a Social Media Strategy Just for Meeting Planners

Associations Now

A new whitepaper looks at how destinations and CVBs can benefit from expanding their social media efforts beyond the traditional leisure travel market and into the meetings and convention space. Not very often at all—and a new whitepaper released by Marketing Challenges International earlier this week says that needs to change.

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Make a Splash With Micro-Influencers

Associations Now

Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. One video was designed to reach professionals in the food industry.

Austin 96
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10 virtual event tools you can use to move your meetings online

Association Success

Social media . Matchbox Virtual Media. From content creation to hosting and marketing, Matchbox Virtual Media can help your organization move into the virtual world without losing any community engagement from either the attendees or the speakers. Starts at: Free. Contact for pricing.

Tools 141