Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. These reports can help you to see data like automation rule performance, engagement over time, top ten blog reports, etc. Good luck, marketers! Be Consistent.

Report 203

Report Tips Marketing eBook 203

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Check out our blog on overcoming your fear of dirty data. This will save time and money.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. CMP credit. More info/register. Host: MPI Wed 5/9 at 11 a.m. 1 CAE credit. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

APRIL 16, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Learn how to keep the conversation going post-event and uncover the content your members want and need. Host: Sidecar.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

OCTOBER 13, 2017

– Using Marketing Automation for Greater Member Insight. Metrics are a key component of data-driven marketing as they provide a standard and consistent way to measure, understand, and track marketing data and results. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. 1 CAE credit.

DC 150

DC Washington Content Tools 150