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Maximizing Member Insights with Google Analytics Events

AMR Management Services

We’ve asked, “Are Associations Still Relevant in a Digital World,” because in the age of digital transformation, data-driven insights have become a cornerstone for organizations seeking to understand their audience better and enhance their offerings.

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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Why should your member-based organization leverage an online community to engage your members? What is an online community?

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How to Make Analytics a Priority – Finally!

Association Analytics

Check out our blog on overcoming your fear of dirty data. Read our blog on Creating a Data Culture for Your Association. Member engagement – you can identify what products and services your members are interacting with to help increase engagement. Ask, “Do you want better member insights to inform strategy?”

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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

These reports can help you to see data like automation rule performance, engagement over time, top ten blog reports, etc. This data is already available to you, so you might as well take advantage of the opportunity to get a deeper look into your community’s health and find actionable insights to drive decision-making.

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How to amplify member voices to create a culture of thought leadership

Nimble AMS

Follow these steps to increase your organization’s visibility by elevating your member’s experience: . Let member insight steer thought leadership content. Because your members are true industry experts, begin generating content based on individual member interactions and larger survey results.

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Association Brain Food Weekly: 6.11.21

Reid All About it

Level up with these 15 association marketing resources—books, podcasts and blogs. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Vasan Selliah, Member Insight and Engagement Manager, CSAE. Subscribe to Blog via Email. Quick hits. More info/register.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

How does this apply to member insights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. A member giving their opinions is expecting action but that action doesn’t have to be an immediate grand plan to turn the association inside out and upside down.