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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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Membership Recruitment Book Release

Membership Marketing

That is why I am happy to share many of these lessons with you in my just-released book, MembershipRecruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. This book aims to answer three critical questions: Why is a growing membership so important? Here are some of the early book reviews.

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Association Brain Food: 4.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Education + mentoring. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue.

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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. 2024 membership pains. Seems like a good place to start. 1 CAE credit.

Revenue 256
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Association Brain Food: 1.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Association AI survey. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Host: UST Education Speaker: Jay S. Post-program campaigns.

Revenue 256
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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. So how do you compete?

Education 155
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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

Who will the companies in your industry choose to educate their employees? Become the preferred educational partner in your industry by selling online education to corporate members and customers. Everyone sees the revenue potential in providing online education to corporate customers. Deeper reach into companies.

Education 155