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Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Member profile data. First, the pandemic, and now, the Great Resignation and Reshuffle.

Revenue 195
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Will Chapters Be Relevant in 2021?

Mariner Management

Case in point is the Boston-Washington corridor. Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. We have also pondered the calls for action we must take if chapters are part of our strategy to assure success.

Metro 83
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Members Hire Associations, Members Fire Associations

Potomac Core

Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships. In several cases, Association CEO’s are assessing strategies, products, & services as for profit executives do at global enterprises. This work only took them so far, however.

Products 119
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Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

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Friday Buzz: How McDonald’s Scored Big With Its Corporate Event

Associations Now

The fast-food giant crafted a successful event strategy that focused as much on the people who couldn’t attend as those who could. No matter your opinion of Mickey D’s food, you have to be impressed by the company’s ability to consistently come up with inventive marketing approaches. Love Your Hometown Teams.

Boston 40
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Association Brain Food: 12.9.22

Reid All About it

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others. Year in Review.