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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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Construction Industry Marketing: 11 Ways to Build a Better Brand

CMA Solutions

Invest in Search Engine Optimization (SEO) A report from the Search Engine Journal says that 93% of all online experiences, regardless of sector, begin with a search engine. According to a report by the Construction Marketing Association , nearly all construction professionals use social media for their marketing purposes.

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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Spring Cleaning: 5 Reports to Run In Your Membership Database Now.

San Jose 369
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Association Brain Food: 4.12.24

Reid All About it

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Below, we delve into more medical marketing strategies, beginning with the tactic that makes the most headlines. Together, the story reached an audience of over 14 million unique visitors a month.

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Association Brain Food: 5.12.23

Reid All About it

This past week, I was still on a “softer” foods diet thanks to periodontal surgery, so nothing outstanding to report. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. State of the association industry. More info/register. 1 CAE credit.

Chicago 200
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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Automation rules are a tool within a Higher Logic online community allowing you to automate tasks in your community at scale, like sending a personal email to everyone who has completed a certain task, adding new members to a community, or generating a report. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136