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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it, and recent examples of user experiences optimized for clients and what we learned as a result. Hear tips to recruit and retain these generations.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section. Hope to see you there!

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section. Hope to see you there!

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Host: PCMA.

San Diego 370

San Diego Price Strategy Education 370

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

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OCTOBER 1, 2021

Why get an LMS. Your association survived the pandemic without an LMS, you’re returning to in-person meetings, and the budget isn’t looking so good. Why the heck would you even think about getting an LMS ? ” Contrarian marketing common sense. Key Insights From The 13th Annual Membership Marketing Benchmark Report.

LMS 195

LMS Conference Technology Content 195

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SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Sponsorship strategy. 86 Robert’s Rules. Motion to dismiss, indeed! Quick hits.

Content 195

Content LMS District of Columbia Tips 195

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. In case you missed it, they described Open Space and its advantages, and shared a few association examples in part one. Content marketing. associations) plan to focus their efforts in 2024.

Revenue 256

Revenue Certificate Tools Innovation 256

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event.

Certificate 281

Certificate Price Tools Technology 281

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. 1 CAE credit. More info/register. 1 CMP credit. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Marketing to younger generations. The Virtual Stage: Association Marketing Tips Embrace the future of association marketing and uncover the path to digital success.

Revenue 272

Revenue Innovation Education Tools 272

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. A few recent studies revealed that employers and learners understand the benefits of digital badges. But there’s just one problem: they’re confused by digital badges too.

Leadership 195

Leadership Education Revenue Strategy 195

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Learning Management System 285

Learning Management System Education Communications Technology 285

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.

millennials 150

millennials Course Recruiting Recruitment 150

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JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

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NOVEMBER 11, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. More info/register. 1 CAE credit.

Handbook 237

Handbook Washington eBook DC 237

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

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JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). More info/register.

DC 170

DC Las Vegas Washington Review 170

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JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. More info/register. 1 CMP credit.

Raleigh 150

Raleigh Chicago DC Washington 150

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MAY 12, 2017

– Buying an LMS Today to Meet the Learning Needs of Tomorrow. Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Recruiting new members is important, but existing members are the lifeblood of your association. Tue 5/16 at 2 p.m. More info/register.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

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FEBRUARY 10, 2023

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Year-round attendee community.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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MAY 1, 2020

WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. Hear several case studies on how we have transformed these meetings and how it can work for your association.

North Carolina 273

North Carolina Revenue Strategy Education 273

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NOVEMBER 11, 2022

Content marketing strategy. Hey, SaaS marketing friends (and content partners aka clients), check out this guide to creating or refining a content marketing strategy by Jimmy Daly (Superpath) and Ryan Law at Animalz. Host: American Marketing Association. Employee screening. More info/register. Host: techsytalk.

LMS 39

LMS Education Technology Strategy 39

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MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m. 1 CMP credit. 1 CMP credit.

eBook 46

eBook Social Media DC Content 46

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FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. A justification toolkit helps prospective learners make a case for attending your online courses. If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. Board practices.

Revenue 39

Revenue Strategy Education Technology 39

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JULY 20, 2018

Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc.

LMS 30

LMS DC Washington Chicago 30

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SEPTEMBER 9, 2022

LMS-AMS integration. Blue Sky eLearn shares a helpful video that demystifies LMS-AMS integration. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Presenter: Kate Adams, SVP of Marketing at Validity.

Education 41

Education Project LMS Technology 41

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. Why your association needs to develop a content marketing model. Free or ungated content. Learn more.

Content 125

Content Marketing How To LMS 125

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SEPTEMBER 6, 2019

Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. Turn Member Engagement and AMS Data into Effective Marketing. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities.

Chicago 37

Chicago LMS New York Content 37

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JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

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FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

Certificate 39

Certificate Innovation Education Process 39

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OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.

Blended Learning 41

Blended Learning Education Video Conference 41