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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. You almost definitely have different segments of members who behave in very different ways.

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Association Brain Food: 1.12.24

Reid All About it

You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. By recruiting and retaining Latino and Hispanic employees, associations will build a workforce that is better equipped to achieve success. Wait, there’s more WTF is the fediverse?

LMS 271
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Association Brain Food Weekly: 8.28.20

Reid All About it

Hear about the unique challenges and opportunities for women in the events industry, as well as real-world examples and lessons from women in leadership. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. – Challenges Women in Leadership Face and How to Deal with Them.

Montana 359
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Defining Your Member Value Proposition

MemberClicks

In this article, we will explore the definition of a value proposition and why it is important. An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.”

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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. The corporate market is a growing profit center for them—and could be for your association too.

Chicago 200
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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The spring cohort for their Association Facilitator Certificate Course begins on March 11. Our panel will provide examples of microaggressions they have faced in the workplace.

Survey 259
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The Lure of Exclusive Communities

Higher Logic

This study is a great example of the scarcity heuristic -- how our brains become unconsciously biased when we see something in short supply. Facebook's start is a great example of the power of exclusivity. A great example of this is the eCommerce Fuel community, which holds its members to certain standards.

Examples 120