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4 ways to become the best continuing education resource in your industry 

Crowd Wisdom

Members look to your association to be a leader, especially when it comes to continuing education, certifications, and credentials. According to the latest Community Brands research, 51% of members prioritize both training opportunities and certifications or credentials as a top membership benefit. Learning recommendations.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Webinars are also useful for keeping members in the loop about industry updates and trends, association updates, current events, and much more.

Revenue 296
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now.

LMS 252
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How to create an association marketing strategy

Freestone

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program.

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3 Ways an Online Community Enhances Learning

WBT Systems

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online. Peer Pressure.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can gather engagement data from: Social media platforms Event registration and attendance Activity in forums and online spaces Workshop attendance Volunteer lists As you run your analytics and get a larger picture of how and where your members engage, keep those segments in mind.