Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs. Elise Dopson, Databox ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

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SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

Arlington 150

Arlington DC Washington Chicago 150

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Wed/Thu June 7-8 – AMS Fest in Chicago. Location: Chicago IL. Ah, the geeky pleasures of life. 1 CMP credit.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

OCTOBER 27, 2017

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities.

LMS 150

LMS millennials Blended Learning System 150

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

Chicago 40

Chicago Marketing DC Washington 40

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. Learn the how and why of doing it successfully.

Content 40

Content Marketing Chicago United States 40

.orgCommunity

APRIL 18, 2019

Strategy Meltdown —The screen play. Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. Most recently, she served as vice president of strategy at APICS, the Chicago-based association for supply chain management. Executive Director.

Strategy 40

Strategy Analysis Membership Management Leadership 40

.orgCommunity

APRIL 18, 2019

Strategy Meltdown —The screen play. Plus, we don’t have the budget to develop the recruitment campaign, and we need to wait until the AMS reporting is fixed to implement anyway. Most recently, she served as vice president of strategy at APICS, the Chicago-based association for supply chain management. Executive Director.

Strategy 40

Strategy Analysis Membership Management Leadership 40

Membership Marketing

OCTOBER 19, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Why Share the Wealth through Membership Recruitment? Labels: Member Benefits , Membership Recruitment. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy? Location: Chicago IL.

Chicago 37

Chicago LMS New York Content 37

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OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Event gamification.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

DECEMBER 10, 2021

At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over. Recruitment & Retention: How to Overcome the Great Resignation. Brianne Wheeler, Director of Marketing at PropFuel. Essential Social Media Strategies.

Chicago 195

Chicago Social Media Education Recruiting 195

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio. Leveraging Live Events for Membership Recruitment. Engaging Learners with Video: Passive and Active Engagement Strategies.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

JULY 20, 2018

The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc. 1 CAE credit. Host: Impexium.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. I’ll be happy to feature it as long as it’s not too product-centric. Host: ASAE. CAE credits.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. But most will agree that recruitment and retention feels tougher now than ever before. See real-life examples from your association peers using marketing automation to keep members coming back year after year.

Chicago 174

Chicago DC Washington Software 174

Association Adviser

APRIL 10, 2017

I ultimately ended up getting management jobs in fine dining and catering before becoming involved in the Taste of Chicago (TOC), which at the time was the second-largest outdoor food festival in the world, second only to Munich’s Oktoberfest. The trend data survey is the main component of our annual market research program.

Education 62

Education Certificate Course Cost 62

Reid All About it

MAY 12, 2017

They have an adeptness for business strategy and more. Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Recruiting new members is important, but existing members are the lifeblood of your association. Tue 5/16 at 2 p.m. – Association Chat). Thu 5/18 at 1 p.m.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

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APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: ON24.

Content 150

Content Chicago Marketing DC 150

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Host: American Marketing Association.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Unpacked: What is holding you back from career success and strategies to move forward? AMS implementation. Stakeholder capitalism. No plan, no progress.

Certificate 39

Certificate Innovation Education Process 39

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OCTOBER 26, 2018

Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. How to Leverage Resilience Strategies and Performance Science the Army Way. The same strategies that U.S. 1 CAE credit.

DC 34

DC Washington Chicago LMS 34

Reid All About it

SEPTEMBER 7, 2018

Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. – Brilliant Marketing Advice for Any Association Budget (Association Chat). Guest: Hailey Friedman, Head of Marketing at Improvado.io Location: Chicago IL.

DC 30

DC Washington Chicago Tools 30