article thumbnail

Three Ways for Marketing Teams to Improve Content Strategy

Associations Now

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse. It can get remade or reused.”.

Team 101
article thumbnail

Association Brain Food Weekly: 8.9.19

Reid All About it

Because I can’t keep my inner librarian in check, here’s your #ASAE19 reading list: But first, for your listening pleasure… the Greater Columbus Convention Center put together an #ASAE19 inspired playlist on Spotify. Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Location: Columbus OH.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

Association Success

The curriculum and content of the regional breakout classes can feed off the national event or differ to match the audience. Exhibitors report that they enjoy the smaller settings where they reach a new local audience at less cost with a smaller staff footprint. Planners used data to identify drivable locations to boost attendance.

article thumbnail

How to Win Back Lapsed Members: Tips + Letter Templates

MemberClicks

A free copy of your latest industry report (or some other valuable content piece). Check out this membership level chart from the Columbus Chamber of Commerce. What’s something valuable that would entice people to rejoin? Here are a few offers you may want to consider: A discount on membership. A discount on event registration.

Tips 98
article thumbnail

SCD Group: Does print still work for association marketing.

SCD Group

So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. The National Retail Federation recently reported that 15 percent of college shoppers plan to buy back-to-school items via catalog. Strategy | Content | Discovery.

article thumbnail

Facilitation Friday #23: Going in Different Directions

Idea Architects

Youll need to determine if reporting from the small group needs to occur, as well as the process for doing so that elicits the most useful information in the most efficient way. Letting each group report out with no constraints can easily run away with the clock, so put some structure to the process. "I often engage me to present.

article thumbnail

Association Brain Food: 10.21.22

Reid All About it

Content clutter. WBT Systems explains how to eliminate and prevent learning content clutter. Mary Ellen McIntire, politics reporter with CQ Roll Call covering House and Senate campaigns. Daniela Altimari, campaigns and elections reporter at Roll Call. They won’t. Online community. Tue 10/25 at 3 p.m. 1 CMP credit.

Revenue 44