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Association Brain Food Weekly: 10.15.21

Reid All About it

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195
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Top 10 Strategies for Leveraging Job Board for Unprecedented Growth  

MemberClicks

Charging significantly under market value helped AHHE stand out from the pack, and greatly incentivized choosing AAHHE over the competition. Include volunteer positions As the name suggests, job boards are primarily for posting and applying for paid opportunities — but this should serve as a guideline, not a limitation!

Idaho 52
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Association Brain Food Weekly: 10.9.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. Host: Zoom.

Utah 370
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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. One of the key ways to recruit members is to meaningfully communicate with high-quality prospects. Communicate consistently and valuably. Conclusion.

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Association Brain Food: 11.4.22

Reid All About it

Industry marketing inspiration. I have not seen either of these series, but I can see how they’d be content marketing inspiration for associations. Creating robust and meaningful marketing and communication strategies that cater specifically to the needs of your members is important for associations. 1 CAE credit.

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How the Mighty Fall - Associations at Risk - Part 2 of 5

Association Subculture

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits. marketing. (2).

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Association Brain Food Weekly: 10.18.19

Reid All About it

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.