The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. But the most profitable marketing products, the sectors getting the most buzz, can not necessarily solve our association’s problems. Where we can market to them? MORE

The weekly list of free professional development events for the association community… I’m excited and honored to be heading to Association Charrette today with 19 other association geeks for a weekend full of “insightful conversation about emerging trends and disruptions” in the association industry. One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. MORE

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. NSBE was founded in 1975 and has around 30,000 members. MORE

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. But the most profitable marketing products, the sectors getting the most buzz, can not necessarily solve our association’s problems. Where we can market to them? MORE

Wouldn’t you like to provide industry news to members without having to write it from scratch? Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. – Six Simple Ways to Use Technology to Improve Your Event. Learn about best practices to use when selecting and applying new technologies to your event, and examples of important ( and easy-to-use ) tools such as planning and content management, analytics, and website management. MORE

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA). MORE

Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager. Presenters: Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. MORE

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need. At Association Success , Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs. MORE