GrowthZone

APRIL 3, 2020

During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. How to Keep Members Engaged Amid COVID-19. >> Newsletter or RSS Subscription Option. Sharable Social Images.

Communications 127

Communications FAQ Press Release Directory 127

GrowthZone

JANUARY 10, 2023

Do people in your community ever ask you, “Hey, how come you didn’t tell me about such and such?”. It’s so frustrating, especially if you posted the event or program on social media again and again. The fact is, it’s virtually impossible to dependably reach the people in your audience through social media.

Social Media 148

Social Media Newsletter Tips Tools 148

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly). Social media platforms.

Organization 270

Organization LMS Software Social Media 270

Aaron Wolowiec

OCTOBER 18, 2016

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.

Communications 100

Communications Survey Social Media Revenue 100

Reid All About it

APRIL 26, 2024

Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Hear about the key criteria for creating content that retains members. Host: UST Education Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC Tue 4/30 at 11 a.m. Content marketing. 1 CAE credit.

Content 222

Content Survey Education Strategy 222

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

FEBRUARY 9, 2024

Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. Mastering Memorable Online Experiences: A Budget-Friendly Blueprint Hear about effective strategies for delivering engaging and memorable online experiences, overcoming budgetary constraints and time limitations.

Newsletter 266

Newsletter Certificate Denver Case Study 266

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization.

Newsletter 52

Newsletter Tips eBook Content 52

Nimble AMS

MARCH 31, 2023

Provide updates on ongoing policies and details on how members can volunteer with your advocacy program. Boost member communications. Spread the word about your association’s advocacy efforts by leveraging various member communications. Leverage your online community platform.

Strategy 142

Strategy Social Media Newsletter Tips 142

EventMobi: Association Events

SEPTEMBER 21, 2023

If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.), One of the best association member management strategies is investing in tools to nurture connections between members.

Strategy 130

Strategy Software Social Media Discount 130

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Transparency and communication builds trust. Know who your target market is and the qualities of your ideal member.

Association Management 52

Association Management Tips Software Social Media 52

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. Think of your members as belonging to a tribe, with your leadership as the elders.

Social Media 60

Social Media Communications Content Strategy 60

Higher Logic

MAY 8, 2019

The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. That is not always the case.

Tips 166

Tips Email Marketing Newsletter Communications 166

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Construct a communication plan to engage members.

Organization 232

Organization Software Newsletter Tips 232

Ngage Management

APRIL 26, 2023

Engaged members are happy members, right? But how do you foster member engagement, and therefore achieve member retention? First, let’s define member engagement: it is the continuing interaction between an association and a member for beneficial value.

Committee 52

Committee Survey Newsletter Social Media 52

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 62

Communications Content Survey Social Media 62

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Using the internet to maximize engagement is the best way to ensure that your organization is able to stay relevant in today’s ultrafast world.

Strategy 157

Strategy Social Media Discount Newsletter 157

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 60

Communications Content Survey Social Media 60

MemberClicks

APRIL 28, 2022

Here, we’ll cover how to: Reevaluate the journey for young members Provide chances for career development Connect young members to one another Meet young members where they are Encourage young members to be leaders Create a compelling job board Create fun, informal events Highlight a young member in your newsletter Solicit input from new members.

Tips 98

Tips millennials Newsletter Recruiting 98

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 71

Newsletter Social Media Communications New York 71

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Using the internet to maximize engagement is the best way to ensure that your organization is able to stay relevant in today’s ultrafast world.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores.

Newsletter 195

Newsletter Certificate Technology Strategy 195

GrowthZone

DECEMBER 20, 2022

Here are a few of the highlights: “GrowthZone has completely changed our application processes and the way we are able to engage with our members. ” Kevin Weinkauff Communications & Technology Bonita Springs Estero REALTORS®. 1st of this year and to date still have 93% of our new members in the workflow.

Software 78

Software Member Engagement Process Committee 78

Associations Now

MARCH 10, 2020

The tax preparation season is an extremely busy time of year for accountants, which is why the Massachusetts Society of CPAs (MSCPA) created a challenge designed to keep members engaged, active, and healthy. We also encourage members to share photos with us to post on social media, in our weekly newsletters, and our magazine.”.

Massachusetts 90

Massachusetts DC Newsletter Washington 90

GrowthZone

SEPTEMBER 14, 2022

Associations have members. Why do members engage with an organization? Competition for members is fierce and meeting the demands of this young demographic is critical to survival. Therefore, associations must educate and communicate the value of membership to individuals AND their employers. Social Media.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

YourMembership

JUNE 12, 2012

Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. How can you do this with your members ?

Member Experience 150

Member Experience Newsletter Social Media Software 150

MemberClicks

NOVEMBER 30, 2023

It’s about more than just planning events or sending newsletters; it’s about making every resource count for the success and satisfaction of your members. Member Communications: A big part of your success lies in how well you communicate with your members.

Association Management 52

Association Management Tools Tips Software 52

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. Use a social media schedule platform to build your following, connect with prospective new members, and promote events and webinars.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MemberClicks

OCTOBER 6, 2023

Public Acknowledgment: Feature new members in your social media posts, be it a brief introduction on Instagram stories or a welcome tweet. Online recognition not only makes them feel valued but also integrates them faster into the community. Stay Social: Direct them to your organization’s social media pages.

Social Media 59

Social Media Video Newsletter Resources 59

MemberClicks

APRIL 11, 2023

Chamber of Commerce boasts 3 million business members , and the U.S. When you’re trying to connect with a friend or family member on social media, you just need to type in their name, scroll through any matching profiles, and voila! Send reminders in your email newsletter or other organization publications.

Directory 52

Directory Examples Social Media Newsletter 52

Higher Logic

APRIL 25, 2019

[Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. In the weeks leading up to the event (and following it) you can use your online community and mobile event app platforms to share knowledge. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? It seems like a simple approach, but many associations mistakenly believe that “some is good, but more is always better” when communicating with members. Drive referral members. Social Media.

Content 150

Content Marketing Newsletter Communications 150

Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content.

Tools 195

Tools Education Newsletter Chicago 195

Association Adviser

JANUARY 18, 2019

This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition. You’re likely promoting your content on your website and on social media to generate interest and increase your reach.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61