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Association Brain Food: 4.12.24

Reid All About it

Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Staff meetings. 1 CAE credit. . 1 CAE credit. Host: Billhighway Speakers: Elizabeth Weaver Engel, M.A.,

Revenue 256
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Personalize the Member Experience, Increase Retention

YourMembership

Ideas to help you engage, empower and retain members. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. They did so in minutes but it had such an effect on him he wrote about it in his newsletter.

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Association Brain Food Weekly: 1.21.22

Reid All About it

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. The member experience. MemberSuite suggests how to reevaluate the member experience and apply what you learn. Pricing for Association Events.

Survey 195
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Building Buy-In for an Online Community at Your Association

Higher Logic

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

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Association Brain Food: 3.24.23

Reid All About it

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. Reduce staff turnover by providing a more enjoyable, rewarding and humane work experience. Chief Communications Officer/Owner, CQbd Tue 4/4 at 12 p.m.

Revenue 227
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.), solidify your messaging, and consistently follow up with members to increase the likelihood of reaching them and staying top of mind.

Strategy 130
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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kate Dockins, CAE, IOM, senior vice president/member experiences, executive director, foundation, Institute of Food Technologists.