Communications Member Insights Resources Tools 
Associations Now
FEBRUARY 6, 2024
The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. Member surveys had revealed a gap between member needs and what the association was delivering.
Higher Logic
JANUARY 23, 2019
Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together. Improving member communications. Empower Your Member Communications with Both Tools. And for what?
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Association Analytics
FEBRUARY 14, 2022
Tools – What tools do you have? What tools do you require? An example is how many new members did we acquire last month? Communicate to leadership and staff in their language. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience.
Reid All About it
JUNE 11, 2021
The weekly list of free educational events and resources for the association community…. If members are burnt out on virtual everything, how do you convince them to make time for online education? Level up with these 15 association marketing resources—books, podcasts and blogs. Make time for microlearning. Quick hits.
Reid All About it
APRIL 16, 2021
The weekly list of free educational events and resources for the association community…. Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. Quick hits. Tamsen Webster ). Host: Jay S.
Association Freak
MARCH 26, 2021
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. But there’s hope!
Association Freak
MARCH 26, 2021
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. But there’s hope!
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