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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. Member surveys had revealed a gap between member needs and what the association was delivering.

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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Improving member communications. Automation rules are a tool within a Higher Logic online community allowing you to automate tasks in your community at scale, like sending a personal email to everyone who has completed a certain task, adding new members to a community, or generating a report. And for what?

Marketing 136
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Why your association needs to adopt a data governance policy

Nimble AMS

But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.

Committee 117
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Association Brain Food Weekly: 6.11.21

Reid All About it

The weekly list of free educational events and resources for the association community…. If members are burnt out on virtual everything, how do you convince them to make time for online education? Level up with these 15 association marketing resources—books, podcasts and blogs. Make time for microlearning. Quick hits.

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Association Brain Food Weekly: 4.16.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. Quick hits. Tamsen Webster ). Host: Jay S.

Revenue 363
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How to Make Analytics a Priority – Finally!

Association Analytics

As you decide which priority is the best and what deserves your resources right now, there are many things to consider – strategic alignment, ROI, organizational impact, level of complexity, time to implement, among others. Communicate to leadership and staff in their language. Evaluate Your Opportunity Costs.

How To 169
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Association Brain Food Weekly: 5.30.16

Reid All About it

Location: FirstPoint Management Resources, 1500 Sunday Drive, Suite #102, Raleigh, NC. Join us as we discuss the role infographics play in a healthy communications mix. – Overview: Using Digital Metrics to Gain Member Insight. Info/register. Thu 6/2 at 12 p.m. – Six Reasons Why Infographics Matter.