Nimble AMS
AUGUST 8, 2022
But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.
Associations Now
FEBRUARY 6, 2024
The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. Member surveys had revealed a gap between member needs and what the association was delivering.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nimble AMS
JUNE 15, 2022
Meeting with individual members at association events or in the workplace is the perfect setting to inquire about what problems members face in the industry. Survey a larger group of members. To further identify industry issues and trends, survey your members. Identify industry issues with survey results.
Association Analytics
FEBRUARY 14, 2022
We suggest that you have a conversation and not send a survey. Communicate to leadership and staff in their language. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience. Ask, “Do you want better member insights to inform strategy?”
Smooth The Path
AUGUST 30, 2016
This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.
Association Freak
MARCH 26, 2021
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. But there’s hope!
Association Freak
MARCH 26, 2021
Reading Time: 5 minutes Many associations t alk a good game about member focus, but their actions tell a different story. Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. But there’s hope!
Expert insights. Personalized for you.
.png)
117 
Let's personalize your content