Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. What is a Membership Drive? How Do I Create a Membership Drive?

How To 130

How To Discount Social Media Software 130

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. Our 8-point guide, The Power of Young Professionals , tackles the challenge of engaging, recruiting, and retaining 20-somethings. Social Media. 5 Tips to Engage Young Professionals.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. You have new members. Now it’s time to get them on board. It’s the same with new members to your association.

How To 148

How To Newsletter Examples Communications 148

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent agree); member recruitment (10.8 That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. For example: do you clearly communicate membership benefits for younger members at crucial points? When it comes to communication, meet them where they are. To find out how your younger members prefer to communicate, do your homework.

Tips 98

Tips millennials Newsletter Recruiting 98

MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. What communication channels do you prefer for receiving information about our association’s benefits and events? What is a Trade Association?

How To 52

How To Social Media Industry Recruiting 52

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 157

Strategy Social Media Discount Newsletter 157

Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Network with others in your community through award and recognition programs. Julie Frey, APR, CPRC.

Recruiting 60

Recruiting Recruitment Florida Certificate 60

Membersuite

JUNE 30, 2021

Association colleagues are telling us they’re having a tough time recruiting and retaining volunteers. Volunteer recruitment was already a problem before the pandemic—members were busy. Prioritize tasks so your recruitment efforts are focused on the most critical work. Inflexible scheduling.

Leadership 133

Leadership Strategy Committee Recruiting 133

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 150

Strategy Social Media Discount Newsletter 150

Higher Logic

MAY 8, 2019

The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.

Tips 166

Tips Email Marketing Newsletter Communications 166

Achieve

DECEMBER 8, 2023

Maintain an Alumni Database There are several types of software you’ll likely leverage in your alumni fundraising efforts, including communication tools and an online payment processor. Keep track of graduates’ career paths and activities so you can feature them in your communications. Social media. Let’s get started!

Tips 52

Tips Survey Social Media Communications 52

Association Success

NOVEMBER 25, 2020

Consider making some content available for nonmembers to access as a way to get more people interacting with your brand and recruit new members. You can include highlights from the webinar in your email newsletter and share short clips and takeaways via social media. Save time by repurposing content.

Content 142

Content Newsletter Social Media Recruiting 142

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. 9) Unplugged: Got Social? by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

.orgSource

AUGUST 28, 2023

My first bit of advice is, don’t treat recruiting these experts casually. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

OCTOBER 6, 2022

Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Reaching out to prospective new members only via email or on social media isn’t enough—you’ll need to spread your message far and wide.

Membership Management 52

Membership Management Software Social Media Recruiting 52

MemberClicks

FEBRUARY 15, 2023

It takes a lot less effort to retain the members you have than to constantly be in recruitment mode. As an added benefit, when your members feel appreciated, it creates a culture where they’re more likely to recommend your association to others, making your recruitment efforts a little easier. Shout-out members on your social media.

Social Media 52

Social Media Newsletter Software Discount 52

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. E-Newsletter.

Newsletter 52

Newsletter Austin Committee America 52

Optimist Consulting

MAY 31, 2016

Social media: Go where your members are. Don’t feel pressured into jumping onto the newest social network – a network is only useful if your members or those you want to connect with are on it. – “The member experience”. Use the language of membership in your communications, eg “our members”.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. For both, email is the preferred way to receive brand communications.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Protech

JUNE 11, 2020

By Brian Smith, Communications Specialist . Have Relevant, Frequent & Personalized Communications . W hether it’s your association’s social media accounts, newsletters or blogs, you will want to provide job seekers relevant and frequent communication about job openings in their industry.

Revenue 83

Revenue Tips Social Media Communications 83

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Ewald Consulting

NOVEMBER 10, 2021

While recruiting is important, keeping your members around is just as crucial. It’s so important to keep tabs on social media engagement, newsletter opens, and event registrations to see how much your members are engaging with your organization. Members are associations’ best asset.

Survey 52

Survey Newsletter Social Media Recruiting 52

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Communicate more effectively with members. Discover opportunities to recruit new members.

Tips 52

Tips Recruiting Recruitment Tampa 52

MemberClicks

OCTOBER 19, 2022

We always promote clear and direct communication with members. You can do this a few ways: Member surveys Member interviews Asking for input on your member application form Posting a poll in your member community Reading member forum posts and following what they talk about. So, it’s understandable that you want to make them happy.

Newsletter 52

Newsletter Survey Tips Social Media 52

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? More info/register. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Arc 3 Communications

NOVEMBER 18, 2021

Your call to action at the end of the piece can be your pitch for your readers to take actions such as signing up for your newsletter. Whether you create content in-house or outsource for it, be sure to create, upload, and share content across channels including your website, e-newsletter and social media accounts.

Content 52

Content How To Newsletter Leadership 52

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website. Often, it involves promotion on social media. New to social media?

Directory 52

Directory Social Media Video Discount 52

.orgSource

JANUARY 9, 2023

When you succeed at recruiting talented leaders, share the good news broadly. Don’t limit announcements to your website or a newsletter. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. Board service is an honor and a privilege.

Handbook 88

Handbook Press Release Newsletter System 88

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! WildApricot WildApricot is a powerful membership management solution that features an intuitive website builder, making it easy for organizations to manage and communicate with members.

Directory 52

Directory Discount Software Tools 52

Associations Now

APRIL 27, 2017

And because volunteers form a major part of association operations, Reznick offers ways associations can effectively recruit and retain volunteers [login required]. Publically, associations can recognize their volunteers’ service through social media, e-newsletters, or on their website. Recognition.

Recruiting 73

Recruiting Recruitment Committee Survey 73

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. This is an example of “SMARTer Social Media.”

Social Media 28

Social Media Idaho Oregon Case Study 28

Association Success

JULY 23, 2018

It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Continuously communicate. So where do you start? Create messaging.

Newsletter 68

Newsletter Social Media Recruiting Recruitment 68